Task 7 Grow Your Business
Task 7 Grow Your Business
sProvide a current marketing plan. This must be one that you created and will use for the purpose of finance broking or that you have recently used in your financial services role.
If your current financial services job role has not required you to put together a marketing plan you will be required to complete the AAMC Training marketing plan scenarios, embedded here.
Using the checklist below, please make sure your marketing plan includes all the key requirements. You may wish to add/adjust information to the one you are providing. Failure to provide a marketing plan that addresses all points on the checklist will result in a resubmission. Our assessor will ask you a range of questions in relation to your marketing experience and plan, so please ensure this work is your own.
Have you covered it? Marketing, Promotional and Growth Plans Checklist Assessor marking only
S NS
A minimum of two growth plans and two promotional plans
Vision statement
Your goals and objectives
According to your vision statement which needs and objectives were most important
Target markets (minimum of 2)
Competitor analysis
Your market position (where you sit in comparison to your competitors)
Explain how you tailored your promotion to each segment (i.e. how you segmented people within your database to ensure each promotion is targeted)
Your unique selling proposition (USP) for each promotional plan
Products and services you promoted
Promotional tools i.e.; brochures, story marketing
What return you gained from your promotions i.e. added new clients and increased yield per existing client (ROI)
Your key measurement metrics i.e.; how you calculated ROI
Action plans for implementation steps/tasks broken down across a timeline and who supported each of the tasks
How the business structure supported the growth plans i.e.; right expertise and accreditations to support your growth plans
How you implemented the plan and who was involved during that process
Success indicators your measurement/s for success
How you monitored implementation against success indicators and whether any adjustments need to be made
Who did you engage with to determine the marketing plan requirements
