Luxury Brand Management
- Subject Code :
MKT-360
Brand Identity creation “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. “ - Seth Godin We are living in …
Brand Identity is the outward expression of the brand, what the organization wants the brand to be. Chosen Brand – coca cola Brand Identity – To craft the brands and choice of drinks that people love, to refresh them in body & …
- Country :
United Kingdom
Luxury brand management Assignment …