BMSW4002 Effective Team Working and Communication

Scenario

Next Plc has decided to launch a new line of children's wear across its stores around the world and has assigned you as the project launch manager. You are required to set up and lead a team that will assist you with this project to ensure a successful launch.

Next being an international fashion brand with over 189 franchise stores across the world, implies that your team will comprise people from various parts of the world where Next stores are located. As an ambitious leader, you have been able to set up your team and assigned the various roles and responsibilities to each team member to be sure that things have started off well.

However, you notice that your team is experiencing teamwork and communication challenges during team meetings. Some personality styles would tend to dominate proceedings whilst others were more reluctant to speak up and contribute. This led to misinterpretation, misunderstandings, background conversations, and sometimes team conflict. It led to a general thought amongst the team that the monthly meetings were a waste of time. If this challenge continues, the success of the product launch could be compromised as such requiring you to come up with possible solutions that will enhance collaboration within the team for the successful delivery of the product launch.

Task

Based on the above case study you have been asked to write a report on:

• How can you develop an effective team and what theoretical model can be used?
• What are the types of roles that are needed to create an effective team?
• What type of impact can effective teamworking have on team success?
• What are the barriers to effective teamworking identified in this scenario?

Within your report, you should link your points to theory and reference a minimum of eight (8) published literature. You can use examples from your own professional experience to support or enhance your points. The report is expected to have a professional presentation and marks will be awarded for having a suitable layout and length that is written with acceptable use of academic/business English.

The report should include an abstract or executive summary that briefly summarises to aims and main conclusions of the report. The main text should be divided into a logical sequence that identifies the problems and includes correctly cited illustrations (diagrams, graphs, and tables). It is essential to include correctly cited references for all text and concepts originating from other authors.