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Develop a marketing plan positioning for the West Highland Way

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Added on: 2022-10-08 05:48:25
Order Code: 468820
Question Task Id: 0

You are required to develop a marketing plan positioning for the West Highland Way, with a word limit1 of 3,000 words maximum. You are expected to conduct secondary research (at a minimum), and to reflect upon the content of lectures throughout the semester to position the destination to prospective visitors. Your marketing plan will be expected to cover the following sections:

  • The target market(s);
  • Situation analysis (PEST analysis, VRIO model, competitive analysis, SWOT matrix);
  • Positioning strategy;
  • Objectives and performance indicators;
  • Marketing communication tactics;
  • Action

There is scope for creativity in your assignment. However, you are still required to reference your assertions, which must be supported by academic and industry or public sector sources at all times. As this is a marketing plan it should not be written in first person (e.g. do not use the following

  • Uploaded By : Katthy Wills
  • Posted on : October 08th, 2022
  • Downloads : 0
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