Draft A Report on Product Development
- Country :
Australia
Learning outcomes 1-6
Assessment criteria:
- a description of the food product: exact name, precise category (for example: savoury starters, desserts, ready-made meals, alcoholic drinks etc.), general description, composition, the product's taste and nutritional qualities, technical specifications, manufacturing process, packaging, shelf life;
- description of the product's innovation and eco-innovative aspects;
- a summary of the marketing, sales and business plan
An example of the report structure:
Title page:
- Module title /code
- Title of report
- Author /student number
- Who it is for / attn:
- When was it written
- [ tip copy from the front sheet of MSG and modify]
Summary page:
- Aims & objectives of report
- Main findings
Contents page:
- Layout withpage numbers
- In reports each section is numbered
- Use footer student no / module title
- Introduction page
- Aims and objectives
- Originality, creativity & innovating aspects of the product
- Marketing plan
- Concept test
- Final consumer study
- Competition analysis
- Evaluation of the potential market
- Marketing mix: precision and consistence
- Technical study: formulation process and manufacturing diagram
- Presentation of the results of the formulation process
- Composition details, manufacturing diagram
- Sensory analysis and shelf life
- Packaging technical characteristics for product conservation
- Nutritional value and health; justification
- Technological study: manufacturing simulation as industrial scale
- Identification of potential suppliers for industrial manufacturing
- Proposal of a manufacturing line
- Risk assessment: HACCP for the production process
- Management of potential allergens at a product level
- Regulatory study
- Regulations on a product level (actual regulation towards claims)
- Rules regarding the product name
- Sustainable development aspects
- At ingredients/raw material level, at a manufacturing process level, at a packaging level, at distribution level, at company management level
- Financial study: 3 years projection (limited information)
- Business plan consistency