Draft A Report on Product Development

Learning outcomes 1-6

Assessment criteria:

1. a description of the food product: exact name, precise category (for example: savoury starters, desserts, ready-made meals, alcoholic drinks etc.…), general description, composition, the product's taste and nutritional qualities, technical specifications, manufacturing process, packaging, shelf life;
2. description of the product's innovation and eco-innovative aspects;
3. a summary of the marketing, sales and business plan

An example of the report structure:

Title page:

•   Module title /code
• Title of report
•  Author /student number
•  Who it is for / attn:
•  When was it written
•   [ tip – copy from the front sheet of MSG and modify]

Summary page :

•          Aims & objectives of report
•         Main findings

Contents page:

•       Layout with page numbers
•     In reports each section is numbered
•     Use footer –student no / module title

1.      Introduction page
   1.  Aims and objectives
   2.   Originality, creativity & innovating aspects of the product
2.    Marketing plan
   1.    Concept test
   2.    Final consumer study
   3.     Competition analysis
   4.    Evaluation of the potential market
   5.     Marketing mix: precision and consistence
3.   Technical study: formulation process and manufacturing diagram
   1.   Presentation of the results of the formulation process
   2.    Composition details, manufacturing diagram
   3.     Sensory analysis and shelf life
   4.    Packaging technical characteristics for product conservation
   5.      Nutritional value and health; justification
4.      Technological study: manufacturing simulation as industrial scale
5.  Identification of potential suppliers for industrial manufacturing
6.     Proposal of a manufacturing line
7.      Risk assessment: HACCP for the production process
8.     Management of potential allergens at a product level

•      Regulatory study
  1.      Regulations on a product level (actual regulation towards claims)
  2.    Rules regarding the product name
•      Sustainable development aspects
  1.     At ingredients/raw material level, at a manufacturing process level, at a packaging level, at distribution level, at company management level
•      Financial study: 3 years projection (limited information)
  1.   Business plan consistency