Globalising of Markets and Internationalisation of Firms Assignment

Assignment Description and Guidelines

• Guiding question: [Relevant issue/topic of your choice here] How does Australia relate to (or has been impacted by) this issue/topic?

Format instructions: The group assignment should be formatted as a business report and not exceed 2,000 words (+/-10%). This excludes references, graphs, tables and other diagrams and illustrations if you choose to include any in the report.

Research, description and analysis: With reference to any of the subject's topics covered in class, your group is required to:

1. Select a contemporary international business topic. For example, the topic could relate to globalization, cultural environment, global CSR, global value chain, emerging markets, entry strategies, and internationalization strategies (such as born-global firms), etc.
2. Research for relevant information on the selected topic or issue.
3. Describe and analyse the chosen issue, applying the knowledge and skills developed in class with reference to the relevant literature and class material. 
4. Discuss the impact of the issue on Australia and/or how Australia relates to the issue, what is Australia’s approach to deal with the issue, etc. Consult and reference the relevant literature. 
5. For example(see two possible topics below and how to relate them with Australia):
6. If you chose the broad topic of globalization and you chose to keep it broad, you could start your work with a description of the recent process of globalisation, what is Australia’s position in terms of globalization? How has the integration of Australia to the world evolved in recent times? How has the process of globalisation impacted on the Australian economy and society?etc. 
7. If you chose the topic of global value chain and you preferred to narrow it down, you could relate it to one particular industry. One possibility is the automobile industry. You could describe the global automobile value chain, what are its main participants? Has the global automobile value chain changed over time? How? What has been the historical participation of Australia? How have the changes in the automobile global value impacted in Australia? What was the role of the Australian government?
8. Most recent developments. Make sure you include the most recent developments that relate to your topic (2022 and/or 2023) in your discussion.

Suggested Report Structure

1. Title Page
2. Table of Contents
3. Figures(listing graphs, diagrams, and other illustrations, if any)
4. Tables(listing all tables, if any)
5. Introduction(with clear description of the selected topic, purpose and objectives of your report, a summary of your research outcomes, and an outline of the different sections of your report)
6. (Report with at least 4 sections of your choice)
7. Subtitle 1
8. Subtitle 2
9. Subtitle 3
10. Subtitle 4
11. Conclusion(highlighting what you found more interesting in your report and why)
12. References

• Seek out research published from 2018 onwards (when possible). Remember, your team is analysing current issues. 
• Avoid using sites such as Wikipedia or QuickMBA, as their reliability may be questionable. 
• Your team must use a variety of sources to build a compelling analysis.
• Make sure you include the most recent developments (2022-2023) that relate to your selected topic and its relation to Australia.

Referencing:

• In-text referencing is essential using APA7 
• What the group has written so far
• Globalising of Markets and Internationalisation of Firms

Paragraph 1 - 

global Car industry description

How many producers 

Value globally 

Where the value comes from 

The global car industry is a very competitive and dynamic market, with many producers and stakeholders that help to contribute to increasing its value. In today’s world, the industry has an estimated value of approximately USD 3.3 trillion, with over 70 million units produced annually. To grow and develop the industry, markets, and firms have become increasingly globalized which in return helps brands to reach new and emerging markets, access new tech and resources, and enhance the quality of their products which would help them stay competitive globally. This issue has had a significant impact on Australia’s car industry raising many challenges and opportunities.

Australia’s car has been critically impacted by the globalization of markets and firms. In the past, the industry was dominated by local companies like Ford, Holden, and Toyota who also produced their cars for audiences worldwide. However, with the occurrence of increased completion and globalization, these local brands were struggling to keep up with the competition, which lead to the closure of many plants and the loss of many jobs. The global value of the brands in the car industry also directly had a huge impact on Australia’s automotive services sectors and parts, which had a huge effect leading to a decline in revenue due to the increased competition from overseas players.

Despite all the challenges, the issue of globalization and internationalization of firms presented opportunities for the Australian car industry to further develop and grow. Emerging markets have enabled local producers to export their services and products, tapping into new ways to make revenue and profit. Local firms have also benefited from internationalization by accessing new technologies and resources, improving the quality of their products. These opportunities have led to new emerging players in the industry such as electric vehicles like Tesla, Rivian, and Polestar.

To further emphasize, the globalization and internalization of firms have had a significant impact on the global car industry and Australia’s car industry. While the issue has presented challenges for local players, they have also created great opportunities for innovation and growth. The industry's future depends on the effectiveness of brands to adapt to the dynamic changes within the market, embrace and learn how to use new technologies, and develop sustainable business models.

Paragraph 2- see if there is a specific country - week 2! ( REFER to industry as a whole) - 

The Mercedez bens is a global brand that originated in 1886. The brand currently has 282 locations worldwide. Including. Africa ( Egypt, South Africa), Europe, North America, South America, Asia and the Australia Pacific. In Australia the locations are based in, Brisbane,  Melbourne, and Sydney. With Brisbane being an office based and Melbourne is https://group.mercedes-benz.com/careers/about-us/locations/location-detail-page-7565.html described as Mercedes bens biggest car dealership in the southern hemisphere. 

1. Tamer Cavusgil, , S. Cavusgil, , Gary Knight, , John Riesenberger, , Hussain Rammal, , and Elizabeth Rose ( textbook) describes the global value chain as an assemble of different activities that assist in the developing, producing, marketing and finally ensuring the producing is functioning to a standard.  This helps organizations be able too sequence tasks effectively. Using the example of Mercedez Benz. 

The first  step in the value chain is sourcing. 

Focusing on producing  according to https://www.mbofmodesto.com/where-are-mercedes-benz-cars-made/ models of mercedez benz are made throughout Germany in areas such as Hamberg and Berlin to name a few. In addition, the United States of America in Tuscaloosa in Alabama and finally additional locations include, Beijing China and East London. 

Paragraph 3- 

1. One of the examples should relate to Mercedes Benz
2. How Australia is involved  
3. Do they supply parts? 
4. Do they help with distribution? 
5. Banking insurance?