International Marketing Management Relevant to Product Launch Marketing Assignment Help

Task

Various aspect of International Marketing Management relevant to product launch
1-The Fiat group currently produces 12 brands: Abarth, Alfa Romeo, Chrysler, Dodge, Ferrari, Fiat, Fiat Professional, Jeep, Lancia, Maserati, Ram Trucks, and SRT.
2-The first edition to the FIAT 500 was also known as the Cinquecento. Designed by Dante Giacosa and produced in 1957.
3-In 2009 Fiat was led into an accusation with Chrysler 2010 John Ellkan was nominated president. He was replaced by Micheal Manley in 2008.
When FIAT was satisfied with the outcome of the functional production on the 500X Crossover, the next step involved creating and testing a marketing program for its product. This information will then give FIAT an accurate view on market acceptance which will determine sales and profit prospects.In the case study provided of FIAT500X cross over launch the key aspect considered for marketing campaign are to ensure when FIAT was satisfied with the outcome of the functional production on the 500X Crossover, the next step involved creating and testing a marketing program for its product. The outcomes of such a test would determine the impact FIAT’s new 500X will have on the competitive environmentThink globally, act locally’ is a popular strategy that is becoming more and more relevant in a globalized world where there are no boundaries when it comes to movement of goods and global marketing services.When the market explores beyond its country of origin other than their national market, is identified as International Market (Lee and Carter, 2012). When a product is marketed internationally organizations needs to be cohesive and very beneficial in their consumer engagement approach. Environment, planning, analysing, brand awareness, and impact of the campaign plays a vital role in international marketing campaignIdentify Target Audience and create a global plan and roadmapLearning to identify the right customer audience enable to determine customer segment that would support your product campaign. When targeting potential buyers or consumer’s brands should consider the age, demographics, lifestyle of target country, culture, & digital access.The global launch plan provides a clear vision and roadmap to facilitate execution by cross-functional and cross-regional teams through timely adoption of messaging, strategies, and production of deliverables. Objectives, milestones, and success metrics need to be realistic, time-sensitive and locally adaptable. Regional values play a vital role hence the brand should do a close research on the market to avoid any insensitive content to avoid campaign fiasco.
Encourage consumer/ customer engagement
FIAT has been well connected with its customers over the years. Customers have demonstrated their loyalty through its previous models record breaking sales. When customers engage with a campaign it leverages sales and profits. Developing a campaign that contains customer interactions will increase the engagement with brand/productCultural Factor/Communication functions effective support tools to ensure global readinessAs a result of globalization & digitalization, today markets are very dynamic. Language is a key factor needs to be considered in an International Marketing to avoid embarrassing moments some of the main brand have witnessed.When communicating around the world, you’ll need to ensure that you can align teams manage time zones effectively. In order to maximize awareness, interest, and participation in the global launch a communications strategy should engage cross-functional and cross-regional team members through the use of regular and consistent communications. Building the company as a global player and network of team members across functions and cultures takes careful planning and relationship building. To achieve global readiness at launch, marketing and sales teams need to be aligned in every corner of the globe.
Create Brand Awareness
Brand awareness plays as the most important aspect of any marketing campaign. Creating an awareness is rightly linked to customer’s aptitude to know or recognize your product, image, service. Creating awareness eventually support and benefits in market share of the product. Each customer purchase path is unique and constant awareness necessitates a connection between the consumer or customer.

Global business environment is rapidly evolving. 
dynamic and complex. As a result, businesses globally need to be proactive and address rapid changes occurring by adopting their business strategies, organization structure, culture as per the regions the business operates.
With globalization it had a positive impact whilst it also contributed to a share of challenges to businesses across the globe with socioeconomic and cultural progression. Globalization has further challenged business environments to compete with aggressive market conditions to invest on globally.Demographic environment plays a key role in challenging business world. As this challenge entirely involves people, gender, age, job, place of residence matters in taking crucial decisions in marketing to cater to the right audience. Population shift that incurs due to migration that happens across most developed countries needs to be closely assessed.The behavior of car buyers under the age of 35 select their dealerships through digital and mobile avenues, demanding new marketing methods for dealerships and service providers in automobile industry.The dealerships can no longer depend solely on word of mouth and drive-bys. Making use of digital marketing strategies has become essential to survival in the industry. Marketers Need Creative Digital Plans To Drive Under-35 Car Buyers as they consider online reviews, dealer websites, daily deals and mobile mapping services before picking an aftermarket service provider. The social media video sharing platform organization have undergone many substantial changes. YouTube has become one of the biggest marketing tools used for social media by influencers from all market segments“Service providers that want to attract and retain customers want to have hard-researching, media-hungry next generation digital service marketing plan with an unprecedented number of touch-points: whether ‘getting found’ at Google or ‘getting heard’ at Yelp,” “Service providers, and dealers in particular, are simply not doing enough to meet these new realities.”Additionally, significant shift in global economy has created a value shift on consumer spending and purchasing power where customer have a profound inference on the product or services they associate. Consumer income and expenditure monitoring is pivotal to identify the best marketing management to implement when a product is launched. With the change of economicenvironment consumer behavior will gradually shift. This could have a positive or negative impact if the same is not analysed.It’s no surprise here that when asked what the top industry challenges for businesses from 2020 continuing into 2021, 46.3% business in COVID-19 had the biggest impact. Here are a few of the challenges some businesses have expressed due to the impact COVID-19 has had on their industryAnother industry challenge that was reported was the lack of industry awareness and education. With so many emerging businesses it can be hard for consumers to stay up to date with what new technologies and solutions are available.
 

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