MKTG2001 Brand Management-Designing Effective Brand Elements Assessment

Gradedactivity3

(Module 4 Designing Effective Brand Elements)Submit this activity on Blackboard by Teaching Week 4, Friday before 11.59 pm.Typeyouranswersinthe text boxesprovided.

Ifyouranswercontainsanyinformationthatisnotyourownidea(i.e.,iftheexampleisnotfroma personal experience with the brand), it should be referenced accordingly using the Chicago 17^thBreferencingstyle-https://uniskills.library.curtin.edu.au/referencing/chicago17/introduction/)

1. Read the article: Googles new logos are bad -https://tcrn.ch/3t2NYKZ. Despite theoverwhelming negative feedback that Google received on its newly designed suite of icons(Googleworkspace), Googlestucktoits

1. Why do you think Google chose to stick to its decision concerning the new icons? (50-100words)
2. Do you think users today still have the same frustrations as they did when the change was firstimplemented? Whyorwhynot?(50-100words)

2.Read thearticle:17Rebrandingfailuresandhowmuchtheycost-https://bit.ly/3i1kFSX.

Identify at least TWO reasons on why brands discussed in the article have not enjoyed a successfultransitionfromthenewbrandelements theyhavecreated.(100-150words)

n?:Usewhatyouhavelearntaboutthe6criteriafordevelopingeffectivebrandelementsto support your answer.

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