MKTG2001 Brand Management-Designing Effective Brand Elements Assessment

Graded activity 3

(Module 4 – Designing Effective Brand Elements)Submit this activity on Blackboard by Teaching Week 4, Friday before 11.59 pm.Typeyouranswersinthe text boxesprovided.

Ifyouranswercontainsanyinformationthatisnotyourownidea(i.e.,iftheexampleisnotfroma personal experience with the brand), it should be referenced accordingly using the Chicago 17^th Breferencingstyle-https://uniskills.library.curtin.edu.au/referencing/chicago17/introduction/)

1. Read the article: “Google’s new logos are bad -https://tcrn.ch/3t2NYKZ”. Despite the overwhelming negative feedback that Google received on its newly designed suite of icons (Google workspace), Google stuck to its 

1. Why do you think Google chose to stick to its decision concerning the new icons? (50-100words)
2. Do you think users today still have the same frustrations as they did when the change was firstimplemented? Why or why not? (50-100 words)

    2.Read the article: “17 Rebranding failures and how much they cost - https://bit.ly/3i1kFSX”.

Identify at least TWO reasons on why brands discussed in the article have not enjoyed a successfultransitionfromthenewbrandelements theyhavecreated.(100-150words)

n?: Use what you have learnt about the “6 criteria for developing effective brand elements” to support your answer.

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