Ownership of a Chain of Cement and Concrete Production Facilities - Management Assignment Help

Assignment Task

SECTION A
Answer the ONE question
Porter and Kramer (2006) state that effective CSR initiatives occur when shared value is created. Netflix are reviewing their CSR strategy and considering the following CSR initiatives:Supporting Wildlife Works, a non-profit organisation that seeks to create market-based solutions for wildlife conservation, on a project protecting a migration corridor for elephants and other animals in Rukinga, Kenya.Continued involvement in the Dimpact collaboration lead by the University of Bristol. The aim of researchers, in consortium of 16 media companies, is to develop an online tool that calculates the carbon emissions of the delivery digital media content.Making a new series of “Our Planet” with David Attenborough – a programme alerting a global audience to the impact of climate change on wildlife. Production will be prioritised ahead of new series of popular shows such as Stranger Things, Queen’s Gambit and Bridgerton.With half its carbon emissions being generated in film production, a scheme to replace all on-set diesel generators with batteries and solar panels. Diesel generators account for around a sixth of Netflix’ film production carbon footprint (area quickly becoming important to consumers and in attracting government grants and potentially tax rebates).Use Porter and Kramer’s CSV framework to critically consider which, if any, of these initiatives Netflix should continue or adopt. (Up to 1000 words)

SECTION B
Answer TWO questions selected from the four options
2.Critically discuss using the RBV theory (Barney 1995) if CEMEX’s continuing success in Mexico has been the result of the ownership of a chain of Cement and Concrete production facilities. (Up to 1000 words)
3.Blockbuster’s failure in 2010 was a result of poor management. Use Christensen’s theory of disruptive innovation to critically assess if this interpretation is correct. (Up to 1000 words)
4.Use Campbell, Goold and Alexander’s (1995) parenting matrix to critically assess if Esquel’s vertical integration moves deliver shareholder value. (Up to 1000 words)
5.Porter (1996, 2014) argues firms often try to straddle between industry positions and as a result dilute their competitive advantage. Critically consider if this is true in the case of Jet Blue’s introduction of the Mint class on its planes. 

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