Theories of learning and memory : Marketing Strategies Assessment
Topic: Discuss how theories of learning and memory are incorporated into marketing strategies of a company.
Task Details: This assessment is to describe and discuss the role of learning and memory theories in the development of effective marketing strategies by analyzing the application of these theories in marketing activities of a given company.
Given company: Event Cinemas
In this assessment, students need to conduct research to
- Identify THREE Event Cinemas relevant marketing activities (e.g., advertisement, sales promotions, new product development, branding strategy), and
- analyze how Event Cinemas applies the knowledge and theories on learning and memory into the development of these identified marketing activities.
Students are required to use three different, appropriate theories to analyze the three identified marketing activities respectively.
Students need to support their reports with minimum of TEN (10) references from suitable, reliable, and academically acceptable sources, which include textbooks, journals, newspapers, published theses, and in terms of this assessment, Event Cinemas official website. The report must contain: o Cover page o Table of content o Introduction o Discussions with suitable headings and subheadings o Conclusion o List of references that align with approved referencing formt
