AreAustralianconsumerswillingtoshopinthemetaverse?Discusswhyorwhynot.

In your discussion use one of the following areas of consumer behaviour research from the listbelowtoexplain;

• Consumer identity (relate it to the unit topic of personality/self-concept and thetheory/conceptsdiscussed)
• Attitudes(relateittounittopicofattitudesandtheconceptsdiscussed)
• TechnologyAdoption(relateittotheunittopicofdigitalmarketingandthetheory/conceptsdiscussed)
• Brandcommunities(relateittotheunittopicofneedsandmotivationsandthetheory/conceptsdiscussed)

Togetstartedonthiscasestudypleasereadthefollowingoverviewjournalarticle:

Dwivedi, Y.K., Hughes, L., Wang, Y., Alalwan, A.A., Ahn, S.J., Balakrishnan, J., Barta, S., Belk, R., Buhalis,D.,Dutot,V.andFelix,R.,2022.Metaversemarketing:Howthe metaversewillshapethefutureofconsumerresearchandpractice.Psychology & Marketing.Inpress.https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21767

Thisarticlecanbeusedwithinyourcaseresponse.

Youmustsupportyouranswerwiththeory theoreticalanalysisofconsumerbehaviourshouldbethe primaryfocus inyourresponse.

You must use a minimum of 4 journal articles (from sources classified as Journals). Yourresponse should demonstrate a clear understanding and articulation of scholarly research onthetopic.

Youmustuseaminimumof4industryresearchreportstosupportyouranswerdrawnfromthe following consultancy firms websites including McKinsey, Accenture, Deloitte, PwC,KPMG,Bain,orBoston.

Youruseofbrandexamplesshouldbesecondarytoyourfocusontheoreticalanalysisandcriticaldiscussion.See rubricon iLearn(PDF) forgrade levelrequirements.

Requirements:

1500wordlimit

There will be one written case based task of 1500 words weighted at 40%. This assessmenttargetsthedevelopmentofstudentsunderstandingofcoreconsumerbehaviourasitappliesto

real world consumption behaviour. It focuses on enhancing critical thinking skills andencouragesstudentstounderstandthecomplexnatureofconsumerbehaviour.

Pleasenameyourfile:STUDENTNAME_Tutorname_TOPICTITLE

Failingtomeettheminimum4journalarticleand4industryreport/articlesstatedunderthetopicwill leadtoa4/40markdeduction.

Markerswillstopreadingoncethewordlimitisreached.

Youarerequiredtoanswerinparagraphform.Harvardreferencingisrequired.

Your response should focus primarily on the theory that you are being asked to discuss. It isexpected that you will demonstrate an understanding of the topic evidenced and supportedthrough scholarly and industry journal literature. Please view the rubric for this assessmentwhichisuploadedinPDFformattoiLearn.Thereisnomaximumnumberofjournalorindustryarticles.

Responses are to be formatted as follows; maximum of 1500 words (strict word limit excludingreference list and excluding in-text citations), paragraph format, size 12 times new roman font,singlespacing,normalmargins.FullHarvard-authordatereferencingisrequired.Nofootnotes.