BSBCRT412 Articulate, present and debate ideas : Marketing Ideas Assignment

Part A: Establish framework for communication

Question 1:

Explain the context and the idea briefly as follows:

a.   State the name of the organisation/business you have chosen.

b.  Explain briefly the idea you are proposing, and how this idea will help the business to grow.

c.   Explain the purpose(s) of presenting your ideas.

d.  Based on the scenario, briefly describe the 2 audience types relevant to your presentation, and explain what could be the expectation of each audience type.

Question 2:

Suggest 3 different options to present your idea and select the option you would prioritise. Justify your choice.

(Hint: consider the advantages and disadvantages of each method to justify your choice)

Question 3:

What are the legislative and organisational requirements that would apply to the idea and the associated communication?

Part B: Prepare for communication

Question 1:

In your preparation for the communication:

a.   Review and suggest 3 persuasive techniques you would consider using when presenting your idea. Briefly explain each technique – make sure to include storytelling.

b.  Assess each of these techniques, explaining how they will be useful to achieve the purpose of the presentation.

 Question 2:

Prepare for audience responses:

a.   As part of understanding the audience is to identify the possible ways different individuals receive and respond to communication, explain how you will take this into consideration when preparing your presentation.

b.  Mention common techniques to tailor comments to the audience.

c.   List 2 workplace colleagues you would consult with to identify specific ways to provoke and encourage responses and suggest 3 possible methods to encourage audience responses.

d.  List 3 challenges you might face when communicating your idea. e.   How will you manage these challenges?