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Business Analytics Research Plan

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Added on: 2023-05-11 09:54:26
Order Code: clt315716
Question Task Id: 0
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What do you need to do:

You will complete the steps below.

Step 1: Preliminary research

Familiarise yourself with the following materials to be found on Canvas

  • Case study and task background
  • Dataset from marketing research firm
  • Data dictionary
  • CRISP-DM framework

Step 2: Individual business analytics research plan

Develop an individual business analytics research plan. Your plan should consider the stages from the CRISP-DM framework and be presented in four parts:

  • Business background
  • Data understanding
  • Modelling approach
  • Capability

Learning outcomes measured:

Learning outcome 1:

Apply a selection of methods to collect, aggregate and process business data from multiple sources.

Learning outcome 2:

Present data and analysis results in effective forms to assist business decision making in a variety of industrial and organizational contexts.

Learning outcome 3:

Critically analyse data using a variety of methods and approaches to generate business insights and inform business decision making.

  • Uploaded By : Katthy Wills
  • Posted on : May 11th, 2023
  • Downloads : 0
  • Views : 126

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