Business Analytics Research Plan

What do you need to do:

You will complete the steps below.

Step 1: Preliminary research

Familiarise yourself with the following materials to be found on Canvas

• Case study and task background
• Dataset from marketing research firm
• Data dictionary
• CRISP-DM framework

Step 2: Individual business analytics research plan

Develop an individual business analytics research plan. Your plan should consider the stages from the CRISP-DM framework and be presented in four parts:

• Business background
• Data understanding
• Modelling approach
• Capability

Learning outcomes measured:

Learning outcome 1:

Apply a selection of methods to collect, aggregate and process business data from multiple sources.

Learning outcome 2:

Present data and analysis results in effective forms to assist business decision making in a variety of industrial and organizational contexts.

Learning outcome 3:

Critically analyse data using a variety of methods and approaches to generate business insights and inform business decision making.