Case Study: The Pandemic's Bullwhip Effect on Food & Beverage Inventory, Consumer-Packaged-Goods (CPG) - Management Assignment Help

Assignment Task

Case: The Pandemic's Bullwhip Effect on Food & Beverage Inventory
We chat with an expert about what's causing major supply chain disruption in the food manufacturing space and what brands can do about it.
As the COVID-19 pandemic has progressed, so have the effects on supply chains across industries. Brands are feeling what is called the bullwhip effect, a supply chain phenomenon that has plagued the consumer-packaged-goods (CPG) industry and caused major disruptions and allocation issues, especially in the food manufacturing space.
The bullwhip effect causes massive miscommunication between suppliers and retailers as the demand for products increase and decrease exponentially in a short amount of time. As suppliers are fulfilling the demand of yesterday, the demand of today could be completely different from that of tomorrow.
Food Manufacturing recently spoke with Ronen Lazar, CEO and co-founder of INTURN — a platform helping companies sell their excess inventory remotely and more efficiently — how the bullwhip effect is impacting the supply chain now, how it’ll impact the future and what brands can do to combat its effects. See our discussion below:
FM: Why is excess inventory such a major issue for food & beverage manufacturers?
FM: What are the current causes of excess inventory?
FM: Amid COVID-19, what do food manufacturers find most challenging about controlling their excess inventory levels?
FM: What steps can food & beverage companies take to overcome that volatility? And how does the use of advanced technology factor into the equation?

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