Conduct research on the marketing funnel for the business

Objective:

To understand the concept of marketing funnel and its stages with a focus on awareness, consideration, conversion, and loyalty through research and analysis.

Instructions.

Choose a local business in your area. It can be a small store, a restaurant, a coffee shop, or any other business that you are interested in. Conduct research on the marketing funnel of the chosen business. This should include analyzing the following stages:

Awareness:

How does the business create awareness of its products or services among its target audience? What marketing channels does it use? Who is the target audience?

Consideration:

How does the business encourage its potential customers to consider its products or services? What strategies does it use to differentiate itself from its competitors? How does it communicate its value proposition?

Conversion:

How does the business convert its potential customers into actual customers? What tactics does it use to persuade them to make a purchase? What is the buying process like?

Loyalty:

How does the business retain its customers and encourage repeat purchases? What strategies does it use to build customer loyalty? What tactics does it use to encourage customers to become brand advocates?

Write a report on your analysis of the marketing funnel of the chosen business. Your report should include the following sections:

Introduction:

Briefly introduce the business and its marketing funnel.

Awareness:

Discuss how the business creates awareness of its products or services among its target audience, what marketing channels it uses, and who its target audience is.

Consideration:

Discuss how the business encourages its potential customers to consider its products or services, what strategies it uses to differentiate itself from its competitors, and how it communicates its value proposition.

Conversion:

Discuss how the business converts its potential customers into actual customers, what tactics it uses to persuade them to make a purchase, and what the buying process is like. Loyalty. Discuss how the business retains its customers and encourages repeat purchases, what strategies it uses to build customer loyalty and what tactics it uses to encourage customers to become brand advocates.

Conclusion:

Summarize your findings and make recommendations for the business based on your analysis.