Development of a Strategic Value Proposition on Organisational Strategy Report

Your task in this assignment is to produce a report in which:

• You will select a company in one of the industries selected below (or in the industry in which you work).
• You should identify the current strategy and Value Proposition of this company
• Identify the key future trends in the industry and how these may impact on the industry
• Based on your analysis you should make recommendations about whether or not the strategy and value proposition of the company should be changed.
• If you recommended any changes to the strategy or value proposition these should be justified and described.
• If no changes to the strategy or value proposition are recommended the reasons for this should be justified.

Note: This may involve a change in target markets; a change in product focus; a focus on a specific or new customer segment etc.
(You should use appropriate tools and frameworks in order to develop the Value Proposition and you must justify (with evidence) how this is designed to create meaningful customer value)

Given the word limit you are advised to focus on the development of Business rather than Corporate Strategy.
Choose a company from one of these sectors or you own company, if you are in employment. Note that if you work in a very small organisation or will not be able to find out any meaningful information, you should look at another organisation.

• Health and Social Care
• Logistics industry
• Oil and Gas
• Marketing industry
• Digital Technology Management
• Human Resource Management
• Finance

What do I need to do to pass? (Threshold Expectations from UIF)

Apply knowledge of strategy and marketing to propose a credible strategy based on data collection drawn from relevant sources

How do I produce high quality work that merits a good grade?

Produce a professional and compelling report that develops a meaningful Value Proposition based on sound evidence and analysis,that is clearly shown throughout the report. Assignments attracting the highest marks will be focused, analytical and evidenced thoroughly.

Presented as a professional report, make sure your submission is clear, and supported by evidence throughout.

• You should use appropriate frameworks to develop the analysis and the Value Proposition
• You must make use of a range of relevant and good range of quality sources.
• Particular focus must be on clearly developing the Value Proposition and describing how it provides customer value.

How does this assignment relate to what we are doing in scheduled sessions?

The sessions are about thinking strategically and making strategic judgments about both the changing world around and enabling you to work with uncertain futures (note: the future is always uncertain).

In the specific sessions you will learn about:

• Market segmentation and segmentation mapping
• Strategic positioning and direction
• Value proposition evaluation and design
• Connect the elements of analysis to develop a meaningful Value proposition.

Attendance and preparation is essential to learning about the development of strategy. Production of high quality work with the absence of preparation and active attendance is both unlikely and a possible indicator of academic misconduct.

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