INF10009 Analyse the operational information of a Business Assignment

Aim

The two primary aims of this assessment is

• To analyse the operational information of a business, and provide your assessment on how well the business is doing.
• Provide your analysis of the competitive landscape of VideoChamp as well as how technology has affected them over time.

Background

VideoChamp is a movie rental company in Australia. It has only 1 outlet in Doncaster suburb in Melbourne. Customers have to travel to the store outlet to rent videos. Although many rental companies have closed down their store outlets which includes VideoEzy, VideoChamp business is still profitable, despite an obvious decline in the movie rental industry.

You have been given some basic data on the rental revenues of Video Champ over the last 2 years. Your objective is to analyse the data, and provide your assessment.

Deliverables

A. MS Excel Analysis Document
B. Business Analysis Report

Business Review Report

The report will have the sections as per the table below.

The assessment requires you to apply the concepts you have learnt from INF10009 in the analysis and argument about VideoChamp. Therefore, pure definitions from the recommended textbook or lecture material should not be used. Explain the concepts in your own words (paraphrase) and at the same time making reference to the material which you referred to. Quotations will only be given minimal marks.

Section Description

Title Page

1. Introduction
Brief background of VideoChamp and purpose of report (200 words)

2.Business Performance Review (400 words)
Using the charts from MS Excel, draw your analysis on how the business is performing. (I will send you the chart of MS Excel for later).

3. Competitive and Technological Analysis (1000 words)

Based on the background information provided in the assessment, and the current movie rental information that you gather from research, examine the following concepts in relation to VideoChamp, and their importance in gaining competitive advantage

• Using Porters 5 forces model, provide an analysis of the competitive intelligence of VideoChamp with focus on Competitive Rivalry (Who are its competitors?, What are they competing with?, How do they compete?) and Supplier Power( Who are its suppliers?, Do the suppliers have high or low supplier power) and Buyer Power( Who are its buyers?, Do the buyers have high or low buyer power?, What are the strategies against high power power?) and Threat of new entrant( Is the threat high? Why?) and threat of substitute (What are the substitute products?, Is the threat strong?).
• Discuss on how sustaining and disruptive technology can help decrease buyer power in movie rental industry
• Compare Video Champ with Blockbuster

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