MGT540:Marketing Management::Marketing & Brand Management Proposal

ThePurposeandContext

Thisassignmentwillhelpyoutobeabletoassessatargetmarket,createamarketingplanandmanagethepublicrelationsofacompany.

Case Scenario

Case Scenario

Life Water is a multi-million-dollar bottling water company that is 150 kilometers outside of Los Angeles, California. Their local community is complaining that they are using too much water during Californias current drought.

Life Waters plant manager, Zara Leono, said on her personal social media page: The water bottling industry is not the one who uses the most water because all of the other beverages use more water to grown additional products that are needed to create their beverages. We just sell water.

Ms. Leonos statement received mixed reactions, from Life Waters critics. This is a critical time for Life Water because they have recently spent five million dollars creating a greener company and Life Water is just about to relaunch their elite product line, Tranquil Water, with a new bottle that is made from bioplastics.

You were chosen by the marketing team to create a marketing plan that includes the benefits of the bioplastics as well as a logo for Tranquil Water. In addition, Life Water wants you to include a PR plan that will promote the companys greener plans and manage the backlash from Miss Leonos comments.

AssignmentInstructions

1. Use relevant industryinformation,createamarketingproposalthatincludesanewlogoandsloganforTranquilWater, and makesuretoemphasizeitsuseof(65%)
2. Create a socialmediaPRcampaignthatpromotesLifeWaterasagreenercompany,whilealsomanagingMissLeonos(35%)

Requirements

1. 3,5004,000wordswithAPAFormat
2. Double-spaced(2.0)orOneand Half(1.5)spaced
3. 12TimesNewRomanfont
4. PageNumber(footer,rightbottomcorner)
5. 4majorsections:TableofContent,TitlePage,MainBody,References