MN6025 Strategy Choices and Change Assessment Answers

Task

• You are required to produce a 10-minute individual PowerPoint (or equivalent) presentation based on the Unilever Case Study and on the three questions shown below.
• Any presentation which exceeds this strict time limit by more than one minute will be penalized.
• Your presentation should demonstrate your ability to apply a range of strategic change and leadership models to gain constructive insight into the change process within Unilever plc.

The 3 questions which you must address:

1. Apply Balogun and Hope Hailey's Change Kaleidoscope and Lewin's Forcefield Analysis models to the case and use these to discuss the strategic change context before 2009.

Note: you should discuss what the most inhibiting aspects of the changing context were and what were the most enabling or helpful aspects.

1. Critically evaluate the change process that took place at Unilever by applying Johnson's Cultural Web to the case and compare and contrast the culture of Unilever pre-2009 and post-2009. You must create a table so you can apply both modes once for pre-2009 and once for post-2009.

Note: You should discuss the most significant similarities and differences between pre-2009 and post-2009; when applying Johnson's Cultural Web you should also discuss how the cultural changes were achieved.

1. Using Lynch's Five Elements Model and Crossan's Transcendent Leadership Model, critically evaluate Paul Polman's leadership of Unilever.

Note: you should discuss the style of change leadership, setting stricter performance targets, the need to create greater economic value, and improved organizational capability.