PRT531 BUSINESSINTELLIGENCEANDDATAMINING ASSIGNMENT
- Subject Code :
PRT-531
Preparation:
Participateinlecturesandtutorialinweek1toweek6.Engagewithlearningactivities.
Startanalysingandworkingonyourassignmentearlyinthesemesterandclarifyanyquestionyoumayhavewithyourlecturer.
Researchrelevantinformationandsourcestoaddresstheassignmenttask.
Presentation:
Casestudy-stylewrittenassignmentthatshouldbepresentedinaprofessionalway.
Add a title page with your student information (name, student number, studylocation)andtheunitinformation(unitcodeandname,lecturername,assignmentnumberandtitle).
Formatting suggestion: Q&A/report style (list, number), font style Calibri or Arial, fontsize12,1.5linespacing,justifiedtext,margins2.5cmeach,noindents,subheadingsare permitted, addpagenumbers.
Penalties:
Lateassignmentswilllose5%ofthetotalmarkeachday(orpartthereof).
Plagiarism: You are to identify the sources of any ideas and words in yourassignment that are not yours. Unattributed materials may not be included in theconsiderationofyourassignmentandseriouscasesofacademicmisconductwillbehandledinaccordancewith the StudentComplaintsManagementProcess.
Taskdetails:
AnswerALLlistedquestionsbelow(2sections):
1.Section1
Watchtheprovided2xYouTubevideosonTeradataBSICases,forBusinessSolutionsInc.
The provided videos present 2 interesting data warehousing cases, watch themcarefully,andwriteareporttodiscussyourfindingsaboutthebusinessproblemsandproposedinvestigativesolutions.
- BSI: Teradata Case of the Misconnecting Passengershttps://youtube.com/watch?v=NXEL5F4_aKA
- BSI: Teradata The Case of the Credit Card Breachhttps://youtube.com/watch?v=7212RLcvu0w
Yourreport mustinclude(butnotlimitedto):
-Background
-TheBusiness Case
-BusinessProblems
-Proposedsolutionoverview
-Conclusion
-References
-Mustnotexceed 1000-wordlimitforthissection-
- Section2
ReadthefullContinentalAirlinescase(ahugelypopulardatawarehousingsuccessstory)attachedpdffile,and answerthefollowingquestions.
- Whatsurprisedyoumostaboutthiscase?
- WhatisContinentalsbusinessstrategy?
- ThiscasestudytriestoshowhowContinentalsinvestmentinareal-timeBIiscloselyalignedwithitsbusinessstrategy.Giveexamplesofbusinessprocessesthathavechangedduetotheirenablementbyreal-timeBIanddiscusshowtheyhavehelpedits businessstrategy.
- HowisContinentalmakinguseof"analytics"initsoperationaldecision-making?Whatmorecantheydo?
- Real-timeBIneedsreal-timeaswellashistoricaldatareal-timedataisneededtorecognizeabusinesseventasithappensandhistoricaldataisneededtorespondtoitcomprehensively.Foreachapplicationdescribedinthiscasestudy,discuss:otheneedforreal-timeresponse
othedecision/activitysupported
othereal-timeandhistoricaldataneededandtheanalysisperformed
otheperformancemetricstomeasureitseffectiveness
-Mustnotexceed 1000-wordlimitforthissection-