BIZ202 Macro Environment Report

Assessment Task

Prepare a business report on macro environment of a chosen business.

Context:

Businesses in the modern marketplace cannot afford to ignore the environments in which they operate. To navigate this vast and ever-changing landscape, businesses must keep a keen eye on macro environmental factors that influence them. By completing this assessment, you will demonstrate the importance of understanding and assessing the macro environment of business.

Academic Integrity

All students are responsible for ensuring that all work submitted is their own and is appropriately referenced and academically written according to the Academic Writing Guide. Students also need to have read and be aware of Torrens University Australia Academic Integrity Policy and Procedure and subsequent penalties for academic misconduct. These are viewable online. Students also must keep a copy of all submitted material and any assessment drafts.

Special Consideration

To apply for special consideration for a modification to an assessment or exam due to unexpected or extenuating circumstances, please consult the Assessment Policy for Higher Education Coursework and ELICOS and, if applicable to your circumstance, submit a completed Application for Assessment Special Consideration Form to your Learning Facilitator.

Structure of the report

Cover Page

– It should include student name and ID, subject code and name, assessment number, University’s name, learning facilitator’s name, submission date and word count. Be creative while making your cover page.

Executive Summary

– An executive summary should provide a succinct summary of the content within the report. It should present information in such a way that readers are able to understand the intention and key elements of the report without having to read the entire document. This section is not included in the word count (approximately 100 - 200 words).

Table of Contents

– A summary of the sections (headings/sub-headings) and pages numbers.

Introduction

– The introduction should briefly introduce the business’ products and/or services, operating markets and general consumer category. It must also include how the company is mentioned in the chosen newspaper article(s) (approximately 150 - 200 words).

Identification and analysis of macro environmental factor

– This section should identify and analyse two influencing macro environmental factors of the business. The analysis must include how the two macro environmental factors have impacted the chosen business (e.g. what change(s) have they brought to the business, how have they affected the business). It must be supported by data, facts, figures and/or any other evidences. These changes may be in terms of but not limited to sales/revenues, costs, profitability, number of customers, reputation, growth, marketshare, business structure, policies, or impacting the business in any other way. These impacts may be positive and/or negative. They must be mentioned in the newspaper article(s) chosen from the above listed sources and within the prescribed time period.

Identification of challenge or opportunity and recommendations

– Through your research on the business, identify one potential challenge or opportunity that may arise from any of the macro environmental factors and make two recommendations about suitable course of action for the business. The challenge or opportunity may not necessarily be from the same chosen newspaper article(s). The recommendations must be thoroughly explained and justified.