BSBMKG439 Develop and apply knowledge of communications industry Assignment

Assignment

Considering your workplace (or you can consider any business context within Australia), assume your boss asked you to research the communication industry and present a communication deliverable in the form of a report with the findings. To perform this task you need to demonstrate understanding and answer the questions below.

Research and analyse communications information

Question 1:

To gather data and information on the communication industry you need to identify some sources of information, in the spaces below.

a. Identify 4 different sources of information.

b. Analyse and give examples of how these sources could be used (what information could be gathered from these different sources).

Question 2:

Explain what societal role means, and how it impacts the communication industry.

Question 3:

In preparing your report, you need to identify and consult with the key stakeholders. Explain why and give examples of the key stakeholders you need to consider.

Question 4:

In preparing your report, explain why you need to understand and be aware of the organisational policies and procedures.

Question 5:

What are the employment obligations and opportunities of the communications industry?

Question 6:

Explain the following concepts:

a. Organisational and client operating environments b. Marketing team structures

c. Business plans and marketing plans