BUS100 Professional Communication Skills Assessment

Task Details:

In academia, as in business, good reports demonstrate the ability to research and identify relevant material to be used as the basis for considering a question, supporting argument and arriving at justified conclusions or recommendations. While there may be many sources relating to any given topic or question, some will be far more suitable than others.

Good relevant supporting material will be:

• Relevant
• Recent (unless considered a seminal or classic article/book)
• Credible

Things to think about when finding and evaluating your sources

Evaluating a source:

Good relevant supporting material will be:

• Relevant is the source on a similar topic e.g.
  • an article about accounting practices in Botswana, Russia or China are not likely to have much relevance to accounting practices in Australia,
  • an article about organisational structures in multinational Australian companies is unlikely to be relevant for an assignment about structuring a café business in Australia
  • an article about business management practices in the USA or UK is probably going to have relevance for an assignment about business management practices in Australia (provided the organisations are reasonably similar in size and industry)
• Recent (unless considered a seminal or classic article/book) - usually the more recent the better for business management and accounting studies
  • If using older articles consider:
    • How has the world or the situation changed since the article was written e.g. if you are writing about the financial growth opportunities, anything pre 2007- 2008 (the Global Financial Crisis) is less likely to be relevant
    • If discussing successful car brands, articles about the success of the Volkswagen brand written before 2015 (emissions scandal) are probably out of date
  • The exception is original thinking which forms the basis of most current thinking e.g. Henry Fayol (1841-1925) developed 14 General Principles of Managerial Effectiveness, many of which are still considered the basis of good management, however given the changes in the business environment of today, may not be completely relevant to a given set of business circumstances. Using such a source to support your theories would need careful discussion of how it still applies.
• Credible - very important if using websites, or really anything to support your point of view. To determine credibility you need to consider the accuracy, authority, coverage, currency and objectivity of the source.
  • A website created by Sarah Coates for a project for her LIS 5503: Information Literacy and Instruction class, offered by the University of Oklahoma's School of Library and Information Studies in the Spring of 2011 is an excellent resource to help students find and evaluate credible sources
    https://sites.google.com/site/evaluatingsourcecredibility/home
  • For both sides of the credibility argument over a piece of published research used to support a current marketing campaign, try googling A2 milk research credibility - you will find many articles, websites and arguments for both sides of the argument - also an interesting exercise on possible bias in research outcomes.

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