BUS104 Introduction to marketing assessment

Task 1 Details:  

Students are required to choose product/services they want to analyse, and interview two respondents who  have recently purchased the chosen product/services, to gain in-depth understanding of how the  consumers go through each stage of the decision-making process. Please refer to Consumer Decision  Making process as explained in Chapter 4. There are two stages of the assignment:  

1. Conduct and in-depth interview for two respondents about how they go through each stage of their  purchase decision-making process, the following information are to be collected from the interview: 
   • What was bought (should be the same product for both respondents)  
   • What type of purchase it was (habitual, limited or extended) and whether it was a low or high  involvement decision?  
   • Purchase decision making process:  
     • What triggered the problem recognition?  
     • Time (cost and benefit) associated with information search and what was involved in the  information search.  
     • What were their evaluation criteria, which brands were in their consideration sets and  how they made their decision?  
     • Where and how it was purchased and the environmental triggered happening at this  stage of decision making process.  
     • What happened at the post purchase stage?  
2. Report the findings and analyse whether or not there are any differences between the interview  results and the literature (theories).  

Task 2 Details:  

This assignment will require the students t develop, refine and deploy their “personal brand” through the  most appropriate social media channel to support them in finding a job or business prospect after  graduation. There are two parts for the assignments:  

Personal Brand planning & social media profile

1. The students need to think about the job/business they want to pursue after graduation, using at  least two job advertisements, investigate the requirements for the job. Please use an Australian  job portal for this research (www.seek.com.au or www.careerone.com.au) . 
2. Conduct personal online presence (google themselves for this), evaluate whetehr or not potential  employers/business partners would get the right impression, why or why not? 
3. The students need to investigate FOUR social networking sites which might be suitable for  publishing their profile, choose two of them and give reasons. 
4. Set up profile on the chosen networking sites as selected in point c above. 
5. Write a report about the above findings (point a to d). 

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