BUS104 Introduction to marketing assessment
- Subject Code :
BUS104
- University :
King's Own Institute Exam Question Bank is not sponsored or endorsed by this college or university.
- Country :
Australia
Task 1 Details:
Students are required to choose product/services they want to analyse, and interview two respondents who have recently purchased the chosen product/services, to gain in-depth understanding of how the consumers go through each stage of the decision-making process. Please refer to Consumer Decision Making process as explained in Chapter 4. There are two stages of the assignment:
- Conduct and in-depth interview for two respondents about how they go through each stage of their purchase decision-making process, the following information are to be collected from the interview:
- What was bought (should be the same product for both respondents)
- What type of purchase it was (habitual, limited or extended) and whether it was a low or high involvement decision?
- Purchase decision making process:
- What triggered the problem recognition?
- Time (cost and benefit) associated with information search and what was involved in the information search.
- What were their evaluation criteria, which brands were in their consideration sets and how they made their decision?
- Where and how it was purchased and the environmental triggered happening at this stage of decision making process.
- What happened at the post purchase stage?
- Report the findings and analyse whether or not there are any differences between the interview results and the literature (theories).
Task 2 Details:
This assignment will require the students t develop, refine and deploy their personal brand through the most appropriate social media channel to support them in finding a job or business prospect after graduation. There are two parts for the assignments:
Personal Brand planning & social media profile
- The students need to think about the job/business they want to pursue after graduation, using at least two job advertisements, investigate the requirements for the job. Please use an Australian job portal for this research (www.seek.com.auor www.careerone.com.au) .
- Conduct personal online presence (google themselves for this), evaluate whetehr or not potential employers/business partners would get the right impression, why or why not?
- The students need to investigate FOUR social networking sites which might be suitable for publishing their profile, choose two of them and give reasons.
- Set up profile on the chosen networking sites as selected in point c above.
- Write a report about the above findings (point a to d).
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