Leo Assessment Activity

Assessment Strategy and Rationale

Assessment 1 is designed to determine the extent to which students understand and appreciate the rudiments of digital marketing through a combination of engagement in the unit via discussion board questions, responses to postings, and evidence of successful engagement in online asynchronous activities.

Assessment 2 is designed to assess the students' understanding of the core digital marketing practices (SEO, social media, digital content), and its impact on the client’s digital marketing strategy by performing an SEO, social media, and a digital content audit to improve its organic search rankings, social presence, and content delivery.

Assessment 3 is designed to assist students in identifying and discussing how marketers can minimize adverse impacts on vulnerable consumer segments even as they strive to improve their companies' performance by using the digital marketing framework.

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