ITECH 3002 Entrepreneurship Project Report Writing

Background 

The entrepreneurial process includes all the functions, activities and actions that are part  of perceiving opportunities and creating organizations to pursue them. Bill Gates and  Steve Jobs Are examples of entrepreneurial leaders who drove the information technology  revolution that transformed the way in which we live, work, and play (Zacharakis, Bygrave & Corbett, 2016). 

Moore (1986) and Bygrave (2004) developed a four-stage model depicting the  entrepreneurial process. The process begins with recognising an opportunity from a  business problem and creating a business concept that articulates it. For the first steps,  the entrepreneur (1) builds a concept to solve the business challenge; (2) fashions a story  that conveys the meaning of the new venture, and (3) prepares a presentation that tells  the story and explains the concept to potential customers, investors and partners. After  testing the concept with stakeholders, the entrepreneur may go on to develop a complete business plan.

Requirements 

This is an individual task. Students will be required to: 

a) undertake ideation and research then create a written report of 4-6 pages with 12pt  fonts (penalty applies for breaking the page limits) and around 1,000 words, which  champions a new ITbusiness concept, and 

b) record a video of an oral presentation discussing your business concept. 

Specifically, you are to invent/imagine a new business that you might want to set-up.  This business should have something to do with Information Technology – for example: 

• You want to create a business that sells computers with Linux installed  instead of Windows, and which provides a limited degree of support to purchasers 

• You want to set up a company which sells its own-created software, which is  software designed to help primary school children learn to read by having words/phrases/characters appear on the screen with pictures, etc. 

• You want to create a business that first creates an app that allows for mobile-phone issued tickets to sporting events, so that paper tickets are not needed by the  spectators, and then the company looks for interested “customers” such as the  companies which run sporting leagues to get those companies to adopt this ticketing system. 

Once you have decided the topic of your business, you need to investigate how you would be able to set-up that business. You need to develop a set of plans (as mentioned in the  lecture), for how you would start the business. You need to create a presentation in the form  of a recording, to present key aspects of what is included in your report. 

Report 

The written report should be in the format of a business report including the following sections: 

• Operations plan – Identify the problem and discuss the business opportunity that  may address it, showing an understanding of the market and potential customers. Also discuss (as appropriate) business details, registration details, premises,  organizational chart, management and ownership, key personnel, products and/or services, innovation, insurance, risk, legal considerations, operations and sustainability. 

• Marketing and social entrepreneurship plan – Define your marketing strategy this  should include: target market, market segmentation, unique value proposition, SWOT  analysis, marketing mix and marketing communication and social media (includes  details of marketing tools and advertising approach). 

• Financial plan – Explain the business/revenue model that you will utilize to realize the opportunity. Produce a projected budget, this should include all revenue/income and  expense projections for the first 12 months. Indicate all sample costs such as  registrations, insurance, plant and equipment, office equipment etc. (as appropriate). 

• Strategic plan – Provide a mission statement. Explain your long-term strategy  beyond the first 12 months, indicate your business goals. 

A high quality report will include detailed accurate descriptions of all elements of the  business plan. It will demonstrate clear and concise language and provide evidence of  research from quality authentic sources. 

For the best presentation of your business plan, you should adopt ‘writing for scanning’  by making use of the following formats (do not write long paragraphs): 

• dot lists or numbered lists 

• key word headings 

• tables 

• graphs or images 

Video Presentation 

You will be required to make 5 ppt slides and do a 5 minute presentation for week 11 tutorial  class. The ppt document will be posted in the week 11 tutorial forum (NOT to be submitted with  your report). You may record the 5 minutes video using Kaltura or some other appropriate  video editing software in which you will discuss your business idea. You can then post your  video to YouTube and link the video to your ppt slide. Alternatively, you may do a voice  recording over your ppt slides, that will also be regarded as a video recording.