Prepare a business report on macro environment of a chosen business.
- University :
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- Country :
Australia
Context:
Businesses in the modern marketplace cannot afford to ignore the environments in which they operate. To navigate this vast and ever-changing landscape, businesses must keep a keen eye on macro environmental factors that influence them. By completing this assessment, you will demonstrate the importance of understanding and assessing the macro environment of business.
Instructions:
- Choose a newspaper article(s) about an Australian or international business still in operation published within last thirteen weeks from the submission date of this assessment from the listed sources below (choosing a newspaper article(s) older than the specified period and/or from a source apart from the following will result in an automatic fail for this assessment).
ABC News
Al Jazeera News BBC News Bloomberg
Business Insider Australia Business Insider US
CNBC News Financial Times Forbes
Harvard Business Review SBS News
Sydney Morning Herald SkyNews Business News The Australian
The Australian Financial Review The Economist
The Guardian The Independent
Wall Street Journal
- Write a business report identifying and analysing two macro environmental factors (political, legal, environmental, economic, sociocultural or technological) of the business from the chosen newspaper article(s) incorporating the following:
- Identify and analyse two macro environmental factors that influence the chosen business specifically. The analysis must include how macro environmental factors have impacted the chosen business (e.g. what change(s) have they brought to the business, how have they affected the business). It must be supported by data, facts, figures and/or any other These changes may be in terms of but not limited to sales/revenues, costs, profitability, number of customers, reputation, growth, market share, business structure, policies, or impacting the business in any other way. You may choose two newspaper articles about macro environmental factors if you do not find both macro environmental factors in one newspaper article, but they must be about the same company from the above listed sources and within the prescribed time period.
- Through your research on the business, identify one potential challenge or
opportunity that may arise from any of the macro environmental factors and make two recommendations about a suitable course of action for the business. The challenge or opportunity may not necessarily be from the same chosen newspaper article(s).
Referencing
It is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing in the Academic Skills webpage. There should be at least five reliable references used in the report.
Academic Integrity
All students are responsible for ensuring that all work submitted is their own and is appropriately referenced and academically written according to the Academic Writing Guide. Students also need to have read and be aware of Torrens University Australia Academic Integrity Policy and Procedure and subsequent penalties for academic misconduct. These are viewable online.
Students also must keep a copy of all submitted material and any assessment drafts.
Special Consideration
To apply for special consideration for a modification to an assessment or exam due to unexpected or extenuating circumstances, please consult the Assessment Policy for Higher Education Coursework and ELICOS and, if applicable to your circumstance, submit a completed Application for Assessment Special Consideration Form to your Learning Facilitator.
