151765-427990ASSIGNMENT COVER PAGE
151765-427990ASSIGNMENT COVER PAGE
00ASSIGNMENT COVER PAGE
DATA ANALYTICS IN BUSINESS PROCESS
COURSE/ UNIT INFORMATION
Course Master of Business Administration
Course Level Masters
Module Name Data Analytics in Business Process
ASSIGNMENT INFORMATION
Formative Assignment/Summative Assignment SUMMATIVE ASSIGNMENT
Faculty Ms. Ritika Rathore
TO BE FILLED BY THE STUDENT
Student Name Student ID Email ID Date Submitted
MARKS DIVISION
For the reference of the Learners Only. The total marks of both assignments will get the grade as per the descriptors.
NB: The Turnitin will be checked by the assessment team, the report need not be generated from the students side.
Assessment type Marks
FORMATIVE ASSIGNMENT SHORT ANSWERS 40
SUMMATIVE ASSIGNMENT CASE ANALYSIS 60
Overall Marks 100
GRADE DESCRIPTORS
GPA GRADE MARKS (Out of 100)
4 A+ 97-100
3.9 A 94-96
3.7 A- 90-93
3.3 B+ 87-89
3 B 84-86
2.7 B- 80-83
2.3 C+ 77-79
2 C 74-76
1.7 C- 70-73
1.3 D+ 67-69
1 D 64-66
0.7 D- 60-63
0 F Below 60
Module Description
This course will expose you to the data analytics practices executed in the business world. We will explore such key areas as the analytical process, how data is created, stored, accessed, and how the organization works with data and creates the environment in which analytics can flourish.
What you learn in this course will give you a strong foundation in all the areas that support analytics and will help you to better position yourself for success within your organization. Youll develop skills and a perspective that will make you more productive faster and allow you to become an asset to your organization.
This course also provides a basis for going deeper into advanced investigative and computational methods, which you have an opportunity to explore in future courses of Data Analytics for Business specialization.
Learning outcomes
LO1: Demonstrate an understanding of the principles of business analytics.
LO2: Apply statistical analysis and machine learning techniques to identify patterns in the data and build predictive models.
LO3: Application of data visualization techniques to arrive at sound business decisions.
LO4: Estimate the financial, operational, and ethical consequence of a data-driven solution developed in structured or unstructured and ambiguous situations.
Expectations
Materials Access
All learning materials are provided in the form of a module kit and can be accessed from the Learning Management system (LMS)
Learning Hours
Students need to be aware of their commitment requirements regarding study time. To give you an indication of that, we have based the following information on the Malta Higher Education Quality Assurance Agency guidelines. The notional learning hours associated with qualifications, programmes and individual units of study are based on a broad agreement across institutions that students can expect to spend 10 hours learning on average in order to gain one academic credit unit (QAA 2006).
Re-sit
If you do not secure a pass when calculated from both the assignments, please read closely the feedback and speak with your Course leader(s) or faculty. After consulting the feedback, close attention is essential to rework on the areas of weakness, and then resubmit the work at the next opportunity. As per the QAA requirements, only one REDO is allowed where the marks will be capped at a Pass.
Plagiarism
All forms of plagiarism are taken seriously, and any suspected cases will be investigated thoroughly. If a case is found proven, then the work will be graded as a failure and the case will be reviewed by the academic committee. The assessment team checks the Turnitin before the evaluation of the assignment is undertaken.
Student appeals
There are no re-evaluations as the marks are graded and internally verified before release for both the assignments. However, as per our appeals policy, a student can make an appeal to the course leader which will be then reviewed by the academic committee (please check our academic policies and procedures manual for more information)
Assignment submission extensions
Students can apply for extensions via the LMS based on extenuating circumstances (if any) with evidence (proof) as per our extensions policy.
General Guidelines
Complete the To be filled by the student section in the cover page.
Both the assignments must be submitted as an electronic document in required format via the LMS
There are no criteria for PPT as you can be as creative as possible. For the word document Use 12 Times New Roman script with 1.5 spacing between lines.
The results are declared only if the student has met the mandatory attendance requirement of 75% and/or minimum 50 % under extenuating circumstances approved and ratified by the academic committee and the examination board.
The students have to submit both Formative and Summative Assignments to score a minimum of 60% to clear the module.
The assignment should not contain any contents with references cited from websites such as ukessays.com, styudymode.com, slideshare.net, scribd.com, Wikipedia but should contain references/citations from credible academic journal and articles.
Submit the assignment on the LMS with the file name being: First Name Last Name _ Module Abbreviation_Type of assignment. For example: John Smith_DABP_SummativeChecklist
I have filled the student Information columns below.
The assignment is checked for being Formative/Summative and is being submitted accordingly.
I have strictly followed Harvard Referencing Style and Citations.
Summative Assignment Grades
Sno. Task Grade Comments
1 (a) Introduction to analytics in e-commerce. ../05 1 (b) Critically examine the need for analytics at Namshi. ../05 2 (a) A brief critique on the current issues in analytics relevant to the case study organisation. (Literature Review) ../10 2 (b) A critical review of how the identified organization can use data for evidence-based business decision making. ../10 3 (a) Using a suitable framework [Davenport or Acito & Khatri], suggest how the organization could build its analytic capabilities ../05 3 (b) Identify the different sources of business data in the organization that can be used as a part of the analytics process ../05 3 (c) Critically examine the different types of analytics you will use for your whole supply chain. ../05 3 (d) Critically evaluate the use of web analytics and social media analytics for better customer engagement. ../05 4 Analyse the business challenge and recommend suitable analytical solution(s) for the same. ../10 Assessment type Marks Marks Achieved
SUMMATIVE ASSIGNMENT REPORT 60 GPA GRADE FEEDBACK ON SUMMATIVE
WOOLF ASSIGNMENT RUBRIC
All the questions that are given in the word document (Summative Assignment) will be checked for these descriptions and the percentage of marks will be determined based on each. A detailed explanation can be provided to the learners when preparing the sheet based on the following pointers.
Descriptors Percentage of Marks
Relevance: Directly relevant to the requirements of the assessment. 20%
Knowledge: A substantial knowledge of relevant materials, showing a clear grasp of themes, questions, and issues therein. 20%
Explanation: Good explanation in a clear, structured manner. 10%
Argument and Structure: Generally coherent and logically structured, using an appropriate mode of argument and/or theoretical model(s). The candidate has shown understanding and application of correct methods to the situation provided. 20%
Critical Evaluation: It May contain some distinctive or independent thinking; it may be to formulate an independent position related to theory and/or practice. 20%
Presentation: Well written, with standard spelling and grammar, in a readable style with acceptable style with acceptable format. 5%
References and Citation Uses a range of sourcesvery good use of source material to complete the work and the references and citation are in order. 5%
Assessment:
Data Analytics in Business Process
Scenario: Ranked among the world's biggest spenders on fashion, Middle East shoppers are spoiled for choice, particularly in the oil-rich Gulf countries. But in Dubai, for instance, inspite of its mammoth malls, the region was without an online retailer targeting the market till some time back. That was the opportunity that Wharton alumni Muhammed Mekki and Faraz Khalid hoped to exploit with the idea for Namshi.com, a Dubai-based online fashion retailer for the Arab world. "We looked at fashion e-commerce and noticed that no one was doing in season, in stock fashion e-commerce, the way that Zappos does in the United States," Mekki says. "So we decided to fill that gap."
Please refer to the following two links for further details on the case study.
Click to Checkout: Namshi.com Sets the Trend for Online Fashion Retail in the Middle East
https://knowledge.wharton.upenn.edu/article/click-to-checkout-namshi-com-sets-the-trend-for-online-fashion-retail-in-the-middle-east/
Navigating a perfect storm in the Middle Easts consumer sector
https://www.mckinsey.com/featured-insights/middle-east-and-africa/navigating-a-perfect-storm-in-the-middle-easts-consumer-sector
You have been appointed as the Analytics & Insights Head of Namshi.com. One day, you have a worried Chief Marketing Officer (CMO) approaching you for a solution to the challenge that he has been placed in by the top leadership team. He has been asked to drive up the sales figures given the increase in online shopping. You know that this is a great opportunity for the company to go in for some advanced applications of analytics. It is your intuitive thought that apart from the website data, there are other sources of online data that can capture user information and enable far better personalization of advertisements. Prescribe a strategy that you outline for the company to maximize sales and customer value through the implementation of an analytics program. You need to prepare a report to present to the CMO and the Board of Directors.
Your report could include the following:
Summative Assignment (60 Marks, 2500 words)
1. Introduction
You should provide some background information on the case study organisation and a brief explanation of the following:
Introduction to analytics in e-commerce. [5 Marks, 200 words]
Critically examine the need for analytics at Namshi. [5 Marks, 200 words]
2. Literature Review
You should conduct a review of relevant academic literature using at least 6-8 articles taken from reputed research journals/ article publications, as well as in addition consider any other secondary literature reports, company data/ any other relevant data, to critically analyse the available literature. The literature review should be based on:-
A brief critique on the current issues in analytics relevant to the case study organisation. [10 marks, 400 words]
A critical review of how the identified organization can use data for evidence-based business decision making. [10 marks, 400 words]
3. Implementation of the Analytics Program
Prepare a strategic plan for introduction and implementation of analytics at Namshi that should include the following:
Using a suitable framework [Davenport or Acito & Khatri], suggest how the organization could build its analytic capabilities. [5 Marks, 200 words]
Identify the different sources of business data in the organization that can be used as a part of the analytics process [5 Marks, 200 words]
Critically examine the different types of analytics you will use for your whole supply chain. [5 Marks, 200 words]
Critically evaluate the use of web analytics and social media analytics for better customer engagement. [5 Marks, 200 words]
4. Business Challenge
The team that is working on the website-layout is confident that the display of the products on the website definitely affects sales. However, the team is unable to find out how customers shop before they arrive at a decision. Analyse the business challenge and recommend suitable analytical solution(s) for the same. [10 marks, 500 words]
DATA ANALYTICS IN BUSINESS PROCESS
COURSE/ UNIT INFORMATION
Course Master of Business Administration
Course Level Masters
Module Name Data Analytics in Business Process
ASSIGNMENT INFORMATION
Formative Assignment/Summative Assignment FORMATIVE ASSIGNMENT
Faculty Ms. Ritika Rathore
TO BE FILLED BY THE STUDENT
Student Name Student ID Email ID Date Submitted 301625-509905ASSIGNMENT COVER PAGE
00ASSIGNMENT COVER PAGE
MARKS DIVISION
For the reference of the Learners Only. The total marks of both assignments will get the grade as per the descriptors.
NB: The Turnitin will be checked by the assessment team, the report need not be generated from the students side.
Assessment type Marks
FORMATIVE ASSIGNMENT SHORT ANSWERS 40
SUMMATIVE ASSIGNMENT CASE ANALYSIS 60
Overall Marks 100
GRADE DESCRIPTORS
GPA GRADE MARKS (Out of 100)
4 A+ 97-100
3.9 A 94-96
3.7 A- 90-93
3.3 B+ 87-89
3 B 84-86
2.7 B- 80-83
2.3 C+ 77-79
2 C 74-76
1.7 C- 70-73
1.3 D+ 67-69
1 D 64-66
0.7 D- 60-63
0 F Below 60
Module Description
This course will expose you to the data analytics practices executed in the business world. We will explore such key areas as the analytical process, how data is created, stored, accessed, and how the organization works with data and creates the environment in which analytics can flourish.
What you learn in this course will give you a strong foundation in all the areas that support analytics and will help you to better position yourself for success within your organization. Youll develop skills and a perspective that will make you more productive faster and allow you to become an asset to your organization.
This course also provides a basis for going deeper into advanced investigative and computational methods, which you have an opportunity to explore in future courses of Data Analytics for Business specialization.
Learning outcomes
LO1: Demonstrate an understanding of the principles of business analytics.
LO2: Apply statistical analysis and machine learning techniques to identify patterns in the data and build predictive models.
LO3: Application of data visualization techniques to arrive at sound business decisions.
LO4: Estimate the financial, operational, and ethical consequence of a data-driven solution developed in structured or unstructured and ambiguous situations.
Expectations
Materials Access
All learning materials are provided in the form of a module kit and can be accessed from the Learning Management system (LMS)
Learning Hours
Students need to be aware of their commitment requirements regarding study time. To give you an indication of that, we have based the following information on the Malta Higher Education Quality Assurance Agency guidelines. The notional learning hours associated with qualifications, programmes and individual units of study are based on a broad agreement across institutions that students can expect to spend 10 hours learning on average in order to gain one academic credit unit (QAA 2006).
Re-sit
If you do not secure a pass when calculated from both the assignments, please read closely the feedback and speak with your Course leader(s) or faculty. After consulting the feedback, close attention is essential to rework on the areas of weakness, and then resubmit the work at the next opportunity. As per the QAA requirements, only one REDO is allowed where the marks will be capped at a Pass.
Plagiarism
All forms of plagiarism are taken seriously, and any suspected cases will be investigated thoroughly. If a case is found proven, then the work will be graded as a failure and the case will be reviewed by the academic committee. The assessment team checks the Turnitin before the evaluation of the assignment is undertaken.
Student appeals
There are no re-evaluations as the marks are graded and internally verified before release for both the assignments. However, as per our appeals policy, a student can make an appeal to the course leader which will be then reviewed by the academic committee (please check our academic policies and procedures manual for more information)
Assignment submission extensions
Students can apply for extensions via the LMS based on extenuating circumstances (if any) with evidence (proof) as per our extensions policy.
General Guidelines
Complete the To be filled by the student section in the cover page.
Both the assignments must be submitted as an electronic document in required format via the LMS
There are no criteria for PPT as you can be as creative as possible. For the word document Use 12 Times New Roman script with 1.5 spacing between lines.
The results are declared only if the student has met the mandatory attendance requirement of 75% and/or minimum 50 % under extenuating circumstances approved and ratified by the academic committee and the examination board.
The students have to submit both Formative and Summative Assignments to score a minimum of 60% to clear the module.
The assignment should not contain any contents with references cited from websites such as ukessays.com, styudymode.com, slideshare.net, scribd.com, Wikipedia but should contain references/citations from credible academic journal and articles.
Submit the assignment on the LMS with the file name being: First Name Last Name _ Module Abbreviation_Type of assignment. For example: John Smith_DABP_FormativeChecklist
I have filled the student Information columns below.
The assignment is checked for being Formative/Summative and is being submitted accordingly.
I have strictly followed Harvard Referencing Style and Citations.
Formative Assignment Grades
Sno. Task Grade Comments
1 What is the purpose of business analysis, and why is it critical for effective decision-making? ../10 2 What are some common tools and techniques used in business analysis, and how do they support decision-making? Provide examples. ../10 3 How can businesses use data analysis to identify trends, patterns, and insights that can inform strategic decisions? Provide examples of how data analysis has been used effectively in the business world. ../10 4 What are some of the key challenges associated with business analysis, and how can businesses address these challenges to ensure that their decision-making processes are effective and informed? ../10 Assessment type Marks Marks Achieved
FORMATIVE ASSIGNMENT ESSAY 40 GPA GRADE FEEDBACK ON FORMATIVE
WOOLF PRESENTATION RUBRIC
All the questions that are given in the presentation part (Formative Assignment) will be checked for these descriptors. A detailed explanation can be provided to the learners when preparing the sheet based on the following pointers.
Professional Documentation Content Completion Content Accuracy Speaker Notes and Explanation Given Applicability of Contents
20% of Marks 20% of Marks 20% of Marks 20% of Marks 20% of Marks
The overall presentation documentation, use of good images/tables/SmartArt. The learners are expected to have a consistency in the font and size of text. It is also important to the desired number of slides as per the assignment brief.
*The cover, thank you/Q&A and references slides arenot countedin the given number.
The learners must ensure that they have covered all the required questions asked in the task. The complete content would be covering all the explanation required in all the parts of the questions given in the task. The accuracy of the content is related to the applicability of the concepts. It is also linked to the facts and figures used. An accurate content would be correctly cited. This factor is about the speaker notes being added in the presentation and the effort of engaging the reader.
The explanation through an apt speaker note should and self-explanatory. None of the speaker notes to be too detailed that it starts confusing rather than explain the concepts. The learner has been able to portray with the work, the application of the concepts in a factual manner.
Assessment
Data Analytics in Business Process
Scenario: There is no scenario for this assignment. However, all the below mentioned questions must be answered in order to mark the completion of this milestone.
Formative Assignment (40 Marks, 2000 Words)
Since your joining, you have noticed a constant improvement in the work culture and people look happier and more motivated. This is a good point for the performance review, and you want to utilize the same to gain the maximum attention from the board of directors.
Considering the actions, you utilized to apply your knowledge about working with others, in your essay you have to highlight the following:
What is the purpose of business analysis, and why is it critical for effective decision-making? [10 marks, 400 words]
What are some common tools and techniques used in business analysis, and how do they support decision-making? Provide examples? [10 marks, 600 words]
How can businesses use data analysis to identify trends, patterns, and insights that can inform strategic decisions? Provide examples of how data analysis has been used effectively in the business world. [10 marks, 450 Words]
What are some of the key challenges associated with business analysis, and how can businesses address these challenges to ensure that their decision-making processes are effective and informed? [10 marks, 550 Words]
