-5016508349160047288454052044002978785492961400-5143504942949001249680404823400351155840476Consultancy ReportAirPods Generation four (IV)269727E CS
-5016508349160047288454052044002978785492961400-5143504942949001249680404823400351155840476Consultancy ReportAirPods Generation four (IV)269727E CS
Stage 2 Business Innovation
00Consultancy ReportAirPods Generation four (IV)269727E CS
Stage 2 Business Innovation
Introduction:
1092201946103Figure SEQ Figure * ARABIC 1- Design Thinking Process
00Figure SEQ Figure * ARABIC 1- Design Thinking Process
AirPods were launched by Apple in 2016, Apple is a multinational hardware and software company located in the United States which specialises in consumer goods, computer software, and internet services. In the development of the AirPods generation four, the design thinking process was utilised in order to examine and understand the challenges frequently faced by AirPods users. An investigation was conducted in order to identify the problems with the product and to develop solutions that satisfy customers. The data was predominantly collected through face-to-face interviews with AirPods users; from analysing the data, the major problems were defined. The biggest complaints from consumers were the inability to adjust the volume of audio directly from their AirPods, the fact that their AirPods were being stolen and damaged due to a lack of safety, and the insufficient battery life of the AirPods.
PESTEL Analysis:
A PESTEL analysis was performed, which provided a deep understanding of the current factors impacting the AirPods. The factors identified include social issues caused by COVID-19 and environmental concerns impacting climate change.
A study conducted by the University of Sydney revealed that up to 48% of employees were working from home due to COVID-19. Working from home necessitates the use of headphones with a microphone, and the fact that AirPods claimed 48%of the global market for wireless earbuds in 2019 demonstrates that a significant number of people working from home were using AirPods.
Environmental concerns include the use of plastic and electricity; these concerns will be addressed as the AirPods will come in biodegradable packaging and will use fewer natural resources because the enhancements can be installed on already manufactured AirPods. The new AirPods will alsoconsume less electricity since their batteries will last substantially longer than earlier models, reducing the impact on climate change.
Testing Process:
A significant sample of the AirPods user community was interviewed, and each participant was asked the same question towards the end of the interview; "What do you think are the main problems with the AirPods?" 95% of the interviewees mentioned, the fact that you cannot adjust the volume of AirPods directly from them. 60% said that the battery life of the AirPods was not amazing. 40% stated, that their AirPods were getting stolen and damaged due to a lack of safety and only 10% said that the AirPods were too expensive, indicating that price isnt a major concern.
In order to relieve these customer pians, we developed two different prototypes, however after conducting the testing process and receiving customer feedback, features from both prototypes were combined to create the third prototype which was extremely successful and led to the development of the final product.
Prototype One included a scroll wheel on the bottom of both AirPods to adjust the volume, a finger-print scanner to unlock the AirPods case, and a compact replaceable battery.
Prototype Two included A touch sensor on the sides of both AirPods to adjust the volume (swipe up to increase and down to decrease), a 4-digit pin to unlock the AirPods case and a compact replaceable battery.
The final product included a fingerprint scanner on the case to unlock them, which resulted in enhanced safety by reducing the chances of them being stolen or damaged. A touch sensor on both the AirPods to adjust the volume, which allowed users to efficiently adjust the volume of their music and phone calls directly from their Air Pods without having to ask Siri or use their phone. A compact replaceable battery for improved battery life, which increased the battery life of the case as well as the Air Pods.
The prototypes were tested by a number of AirPods users who provided feedback following the deployment of the new features. The testing process consisted of these 3 key steps.
Step 1: Finding fifty individuals who regularly use AirPods, this allowed the 50 sample AirPods (25 of each prototype) to be divided equally into two groups.
Step 2: After a week, both the groups swapped the prototype they were using; this enabled each user to experience both samples allowing them to provide adequate feedback.
Step 3: Gathering feedback from face-to-face interviews.
Feedback:
The feedback provided indicated that prototype one was slightly better than prototype two, as the fingerprint scanner was the most effective way to unlock the AirPods case. However, 85% of the tested population acknowledged that using a touch sensor to adjust the volume was more efficient than using a scroll wheel because of its consistency and effortlessness of use. The led to the creation of the third and final prototype, as mentioned earlier. This prototype followed the same testing process, and when feedback was gathered, 100 % of the users were satisfied.
4227195139388Figure SEQ Figure * ARABIC 2: The New Look (AirPods Generation Four)
00Figure SEQ Figure * ARABIC 2: The New Look (AirPods Generation Four)
The final product was extremely effective as it addressed all the major issues faced by AirPods users, however further improvements can be made by minimising the impact AirPods have on hearing and the environment. The impact on the environment can be reduced by minimising the use of plastic and with the development of a solar charging case. A passcode and a facial recognition scanner are additional features that we would like to add to the AirPods in future; this will allow customers to unlock their AirPods even if they are wearing masks or gloves.
Task Title AT1 VPC and PESTLE Word Count 1500 words OR 9 minutes OR a combination.
Subject/Topic/Year Level Stage 2 Business Innovation Writing Genre(if applicable) Hybrid
Draft Due Date See DayMap Final Due Date See DayMap
Use of AI Permissions
Research Generation of ideas Generation of images/sound Synthesis of ideas Grammar/spell checking Improve overall expression
A breach of academic integrity occurs if more than 20%/30% of AI generation is detected for this assignment.
Background Information
Businesses are always on the lookout for factors external to them (such as through a PESTLE analysis) that could influence their viability and success. If threats arise then businesses need to be able to use various methods to address problems and pivot, creating products and services that respond to customer needs. Effectively pitching these pivots is vital if they are to be adopted, along with insightful testing prior to launch.
Summative Task
You are required to produce 3 things:
A multi-modal presentation to management, outlining the PESTLE analysis and Value Proposition Canvas for the business and strategies to improve customer satisfaction. Invite feedback from stakeholders on your proposals. YOU NEED TO LINK THE PESTLE ANALYSIS TO THE VPC THE PIVOT SHOULD BE IN RESPONSE TO YOUR PESTLE ANALYSIS.
*Recommended presentation 2 minutes in length
An evaluation summarising any current key concerns or opportunities from your business PESTLE analysis and an evaluation of the success of your improved product/service proposal which could include:
Customer data collection and feedback
Validation techniques
Prototypes, plans
Testing techniques
Evaluation of its effectiveness
*Recommended 1100 words
A portfolio of evidence of data, collaboration, customer-focused approaches, project management, decision making and problem solving. The portfolio is not directly assessed but forms the basis of parts 1 and 2.
Your Learning
What you will know and understand What you will be able to do
How to use and implement a customer centric approach.
The external factors that impact on the operations of a business. Apply understanding of a PESTLE analysis and how this information can be used to create customer focused solutions.
Complete a VPC and evaluate ideas using principals from the Design Thinking process.
Task Timeline
Week Task steps, progress checks and due dates
T1 W1-4 What is a business?
What is an entrepreneur?
Design thinking.
Value Proposition Canvas.
PESTLE.
T1 W5 Introduce task.
T1 W6 Working on task.
T1 W7 Working on task.
Submit draft.
T1 W8 Submit final copy.
Assessment Rubric
See DayMap for assessment rubric.
Evidence of planning
Name Student ID Subject Teacher Assessment Details
Assessment Task Draft Due Date Final Due Date AI Permissions for this task
Research Generation of ideas Generation of images/sound Synthesis of ideas Grammar/spell checking Improve overall expression
Planning Details
What is the assignment asking me to do?
What do I already know?
What do I need to ask my teacher?
What information do I need to obtain?
Where are some places that I could look for this information?
How do I plan to use AI?
Information Gathering
Source Findings How did I use or how will I use this information?
