Advanced Multimedia GIS6009 Assignment and Project Guide
- Subject Code :
GIS6009
Assessment Brief
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Module Code |
Module Title |
Module Credits |
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GIS6009 |
Advanced Multimedia |
20 |
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Academic Year |
Semester |
Examination Board |
Level & Block |
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2ndSemester |
6 & 2 |
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Methods of Assessment |
Term |
Weighting |
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Module Leader |
Module Leader Email |
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Additional Information (if any) |
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Minimum Word Length: 2000 words, to be worked on individually. |
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Contents
ARTIFICIAL INTELLIGENCE MODELS GUIDANCE FOR THIS ASSESSMENT 3
MARKING/ASSESSMENT CRITERIA 10
ACKNOWLEDGEMENT OF THE USE OF AI 13
Artificial Intelligence Models Guidance for this assessment:
Artificial Intelligence (AI) models can be a powerful tool to support your learning. The University has provided some resources to support you in its appropriate usage:
- LibraryServicesAIHub
- StudentGuidetoAI andAssessment
- CodeofConductfor StudentsontheuseofAI
- CiteThemRightresourceoncitingmaterialsrelatingtoAI(ifpermitted)
As per the academic regulations, in all cases you must submit work that is your own, acknowledging any part of it that has been informed by another source including that which is AI generated. Upon submission of work, you will be asked to confirm the following statement:
I confirm that this assignment is my own work, except where I have acknowledged the use of works from other sources, including the use of any artificial intelligence (AI) tools, in accordance with what is allowable as described in the assessment brief.
Please note the following:
- AI should not be used as a substitute for your own knowledge, and you should never include any material that you do not understand and could not explain if asked.
- Not being able to explain your work when asked is likely to be a key factor when considering cases of academic misconduct related to AI.
The following information provides specific guidance for this assessment about what level of AI use is appropriate for this assessment. Remember that in all cases you must submit work that is your own, acknowledging any part of it that has been provided by another source.
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NO USE OF GENERATIVE AI EXPECTED |
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Your assignment should be produced using information sourced by you from your learning materials and academic sources and cited appropriately. AI tools for checking spelling, grammar and referencing may be used. |
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ACKNOWLEDGED |
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You can use AI tools to learn about your topic, as part of your study, or in preparing initial guidance on assignments (e.g. headline structure, suggestions for inclusion of topics). Any materials that you have sourced from AI should be rewritten or reconfigured and integrated into your own work and referenced appropriately. It is recommended that this is confirmed by a relevant academic source. Any support gained from AI should be acknowledged in a statement at the end of the assignment, making clear what the support was, and how you used it and developed it for your own work. Example statements are available in theStudent Code of Conduct. |
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EMBEDDED |
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Use of AI is an integral and expected part of the assessment. The explicit inclusion of AI within the assessment means that instructions on the expected use will be part of the assessment brief. Your assessment brief will describe how you should acknowledge the way in which you used AI tools. |
Further Information
Who can answer questions about my assessment?
Questions about the assessment should be directed to the staff member who has set the task/assessment brief. This will usually be the Module Leader. They will be happy to answer any queries you have.
Referencing and independent learning (Not applicable for Examination)
Please ensure you reference a range of credible sources, with due attention to the academic literature in the area. The time spent on research and reading from good quality sources will be reflected in the quality of your submitted work.
Remember that what you get out of university depends on what you put in. Your teaching sessions typically represent between 10% and 30% of the time you are expected to study for your degree. A 20-credit module represents 200 hours of study time. The rest of your time should be taken up by self- directed study.
Unless stated otherwise you must use the HARVARD referencing system. Further guidance on referencing can be found in the on Moodle. Correct referencing is an easy way to improve your marks and essential in achieving higher grades on most assessments.
Technical submission problems (Not applicable for Examination)
It is strongly advised that you submit your work at least 24 hours before the deadline to allow time to resolve any last minute problems you might have. If you are having issues with IT or Turnitin you should contact the IT Helpdesk on (+968) 92841521/ 92841217. You may require evidence of the
Helpdesk call if you are trying to demonstrate that a fault with Turnitin was the cause of a late submission.
Mitigating circumstances
Short extensions on assessment deadlines can be requested in specific circumstances. If you are encountering particular hardship which has been affecting your studies, then you may be able to apply for mitigating circumstances. This can give the teachers on your programme more scope to adapt the assessment requirements to support your needs. Mitigating circumstances policies and procedures are regularly updated. You should refer to your Academic Advisor for information on extensions and mitigating circumstances.
Academic Misconduct
Cardiff Met takes issues of unfair practice extremely seriously. The University has procedures and penalties for dealing with unfair academic practice. These are explained in full in the University's Unfair Practice regulations and procedures underof the Academic Handbook. The Module Leader reserves the right to interview students regarding any aspect of their work submitted for assessment.
Types of Academic Misconduct, include:
Plagiarism, which can be defined as using without acknowledgement another persons words or ideas and submitting them for assessment as though it were ones own work, for instance by copying, translating from one language to another or unacknowledged paraphrasing. Further examples include:
How is my work graded?
Gulf College uses Cardiff Metropolitan Universitys Generic Band Descriptors (GBD), in conjunction with programme-specific and/or assessment-specific descriptors that are developed in accordance with the principles underpinning the generic descriptors, as a reference in marking student
work outputs. This is to ensure that marking is consistent across all Cardiff Met students work, including the work outputs of students in Gulf College.
Assessment marking undergoes a meticulous process to make sure that it is fair and truly reflects the performance of students in their modules. Marking of work at each level of Cardiff Met degree programmes are benchmarked against a set of general requirements set out in Cardiff Mets Guidance on Assessment Marking.
https://www.cardiffmet.ac.uk/registry/academi chandbook/Documents/AH1_04_03.pdf
To find out more about assessments and key academic skills that can have a significant impact on your marks, download and read your Module Handbook from Moodle and your Programme Handbook from the college website.
Assessment Details
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Assessmenttitle |
Abr. |
Weighting |
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Course work |
WRIT1 |
50% |
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Passmarksforundergraduateworkis40%,unlessstatedotherwise. |
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Task/ Assessment Brief: |
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You have been asked to produce a series of media elements to show your skills in creating, editing and converting such elements for the web to a potential employer. You must then take these elements and produce a web application that would provide a media-rich interactive experience for the user. The topic of your web application must be information that comes from at least TWO peer-reviewed sources. You should research background information and the history of this topic (assume that your audience has no knowledge of the topic process and has never heard of this topic before). Your web application topic can be one of the following or any other topic:
TASKS Design,create, develop, and analyse a series of digital media elements suitable for delivery on the web For each of the following media elements, you must provide
1.StillImage(s)[5marks] Be able to demonstrate manipulation of a series of still images. For this, you must: 1. Use some original photographed material 2. Show the original photograph and the edited one with the following effects a. An element removed from the photo b. Colour correction/highlighting of one colour c. Two different filter effects d. Correction of exposure, sharpness or noise e. A portrait image, highlighting the person in the photo f. A scene or building, using effects to enhance the image. 3. Provide sample images showing art direction for desktop, tablet and smartphone in a picture tag. 4. Show examples of different pixel densities of an image in a picture tag 5. Do the critical evaluation and review of created media elements and applications in this task about their aesthetic and functional qualities. 6. To support your created design, you need to write 250 words of backup design rationale. |
Note:DONOTuse the same example twice.
2.MovingImage(video)[5marks]
A 1-minute (guide only) video sequence and effects that you have created yourself that must include the following:
- Some original material
- Credits at the end, showing sources of the material including details of any media you did not create yourself
- An edit with a voice-over describing the effects used throughout the video as they happen
- Atleast 5 video editing effects which could include:
Colour Correction / Enhancement, 3d Effects, Morphing, Puppet Effects, Animation Effects, Graphic Effects, Text Effects - At least 1 must be implemented over time
- Captions of the voiceover, and production of a number of final edit video files that meet the recommendedupload encoding settings for an SDR upload and an HDR upload to YouTube as well as formats suitable for native HTML5 video across all major browsers.
- Do the critical evaluation and review of created media elements and applications in this task in relation to their aesthetic and functional qualities.
- To support your created design, you need to write 250 words of backup design
3.Audio[5marks]
An audio clip demonstrating editing and effects that you have created yourself that must include the following:
- Some original voice-over material
- Audio editing techniques such as: cleaning the audio clips of clicks and pops, removing artefacts fromsource material such as rings, beeps, background hiss and hum matching/adjusting the volume of the constituent source material.
- Production of a number of final edit files ensuring that the material can be played as native HTML5 audio across all major browsers.
- Do the critical evaluation and review of created media elements and applications in this task in relation to their aesthetic and functional qualities.
- To support your created design, you need to write 250 words of backup design
4.3D[5marks]
A 3D interactive element. For this, you must:
- Use some original material
- Provide text and graphics effects added to the video footage
- Upload to YouTube
- Do the critical evaluation and review of created 3D modelling in the production of submitted materials in this task in relation to their aesthetic and functional qualities.
- To support your created design, you need to write 250 words of backup design
- Technical Requirements for the website[10 marks]Your website must contain the following media elements, which you may have created in the previous tasks:
- An interactive video that
- Engages the user by showing alternative storylines depending on user interaction
- Utilises video controls that fit in with the design of the site and the nature of the interactive video (replacing controls that the browser produces automatically)
- One control should link to a YouTube video showing one route of the video as a whole video for the user to watch
- Responds to timings and interactions (clicking, drag and drop, key presses, ) such as:
- Changing the website content/style automatically
- Changing the video source
- Graphics and Imagery
- Graphics that showcase a range of editing skills
- Good use of correctly formed graphics throughout the site
- An interactive 3D content section
- Integrated into the website for viewing with youtube
- Fallback to YouTube
- 2D and 3D Animation / Transitions to improve user experience
- Triggered when the user hovers over elements on the page (such as buttons or graphics) or on page load/change to engage the user and increase the user experience
- Audio
- In a hidden Easter egg, which plays an audio sequence you have edited suitably for the target audience
Your site must be uploaded to a web server and work in all modern desktop browsers, (Google Chrome, Mozilla Firefox, Microsoft Edge). Where features are not supported in these browsers, you must feature detect and poly-fill with alternatives where possible. Do the critical evaluation and review created media elements and applications in this task in relation to their aesthetic and functional qualities.
6.TechnicalMediaSpecification[10marks]
- Documentation stating the requirements and technical specification of each media element included in the website including
- Size, resolution, file type options, compression options suitable for the inclusion of the media, you need to write 500 words of backup design rationale.
7.CriticalEvaluation[10marks]
- Analysis of the approaches taken to include the media in the site and how the solutions are used to enhance the user experience and their aesthetic and functional qualities.
- You will demonstrate your site and present the key decisions made and the key points from your critical analysis
- For the critical evaluation you need to write 500
Additionalinstructions:
- Your student identification number must be clearly stated at the top of each page of the work.
- Each page must be
- Where appropriate, a contents page, a list of tables/figures and a list of abbreviations should precede your
- All referencing must adhere to School/Institutional requirements (Harvard Referencing Style)
- A word count must be stated at the end of your
- Your programme, year of study and the relevant module must be included as a footer on each
- Appendices should be kept to the minimum and be of direct relevance to the content of your
- All tables and figures must be correctly numbered and
- Your practical project report should be submitted by uploading it to Turnitin on the dates indicated for
- Upload your coursework folder in OneDrive the link of which will be sent via
- Upload your report draft to MS Teams for formative feedback.
REPORTFORMATTINGDETAILS
- UseA4-sized paper.
- Margins of 1"on all sides of the paper.
- Apply1.15 line spacing.
- Use Calibri font for the entire
- size14, bold for the Section Titles
- size12, bold for the Sub-section Titles
- size11, for the section contents
- size9, italics, for figure numbers and labels.
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Wordcount(orequivalent): |
2000 words |
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This a reflection of the effort required for the assessment. Word counts will normally include any text, tables, calculations, figures, subtitles and citations. Reference lists and contents of appendices are excluded from the word count. Contents of appendices are not usually considered when determining your final assessment grade. |
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Academicortechnicaltermsexplained: |
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WRIT1 Coursework assessment component of the module, contributing 50% of the overall final mark. 2D (Two-Dimensional) Refers to objects or graphics that have only two dimensions: height and width, with no depth. 3D (Three-Dimensional) Refers to objects or graphics that have three dimensions: height, width, and depth, providing a realistic representation. |
Submission Details
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Submission Deadline: |
Mid 30thApril 2026 (Tentative) |
Estimated Feedback Return Date |
Main 19thJuly 2026 30thJuly 2026 |
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SubmissionTime: |
By 23:59 pm on the deadline day. |
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Moodle/Turnitin: |
Any assessments submitted after the deadline will not be marked and will be recorded as a non-attempt unless you have had an extension request agreed or have approved mitigating circumstances. See the Gulf College website for more information on submission details and mitigating circumstances. |
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FileFormat: |
The assessment must be submitted as a word document and submit through the Turnitin submission point. Yourassessmentshouldbetitledwithyour: StudentIDnumber,ModulecodeandAssessmentID, e.g.2410500GIS6009WRIT1 |
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Feedback |
Feedback for the assessment will be provided electronically via Turnitin / MS Teams / Face to Face. Feedback will be provided with comments on your strengths and the areas which you can improve. Module tutors give students two types of assessment feedback: formative, which is given when the student is working on the completion of an assignment or coursework, and summative, which is given upon completion of the module. A comprehensive assessment feedback on your performance will be given after the announcement of the results (10 Working Days). |
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Assessment Criteria
Learningoutcomesassessed
Onsuccessfulcompletionofthemodule,astudentshouldbeableto
- Critique a complex body of multimedia-related knowledge, in the context of emerging tools, technologies and trends.
- Critically evaluate and integrate the principles of digital processing for various
- Analyse and solve problems in areas of multimedia, especially those relating to its application in business and education.
In addition,theassessmentwilltestthefollowinglearningoutcome:
- Critically evaluate and integrate the principles of digital processing for various
- Analyse and solve problems in areas of multimedia, especially those relating to its application in business and education.
Other skillsdeveloped
This coursework comprises 50% of the total assessments marks. This will develop the following:
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Question |
MLO |
PLOs |
GA |
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Design and develop Media and Website |
AM-LO3 |
A1, A2, A5, B1, B3, B4, C2, C4, D3, D4 |
GA1:Professional and Ethical GA2: Global Citizenship GA4:Life-long Learning GA5:Entrepreneurial and Innovative GA6: Discipline Expertise |
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Technical Media Specification and Critical Analysis |
AM-LO2 |
C5, D5 |
GA2: Global Citizenship GA6: Discipline Expertise |
Marking Criteria / Rubrics
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Criteria |
NoAnswer(0) |
VeryPoor(20) |
Poor (30) |
Satisfactory(40) |
Good (50) |
VeryGood(60) |
Excellent(70) |
Outstanding(80) |
Exceptional (100) |
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Still Images [x 5 = 5 marks] |
Nothing has not done |
The first requirement is fully met, however, the remaining four are not. The evaluation and analysis of the editing and processing applied is missing and the description is lacking |
The first requirement is fully met, however, the remaining four are not. The evaluation and analysis of the editing and processing applied is missing and the description is lacking |
The first requirement is fully met, however, at most three of the remaining four are not. The evaluation and analysis of the editing and processing applied is missing. The editing and processing applied is described but not explained. |
The first requirement is fully met, however, at most two of the remaining four are not. The evaluation and analysis of the editing and processing applied is not clear. The editing and processing applied is described but not explained. |
Very Good All 5 requirements are met An evaluation and analysis of the editing and processing applied is given though not thoroughly. The editing and processing applied is described and explained. |
Excellent All 5 requirements are fully met The evaluation and analysis of the editing and processing applied is thorough The editing and processing applied is comprehensively described and explained. |
Outstanding All 5 requirements are fully met The evaluation and analysis of the editing and processing applied is thorough The editing and processing applied is comprehensively described and explained. |
Exceptional All 5 requirements are fully met The evaluation and analysis of the editing and processing applied is thorough The editing and processing applied is comprehensively described and explained. |
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Moving Images / Video [x 6 = 5 marks] |
Nothing has not done |
The first requirement is fully met, however, the remaining five are not. The evaluation and analysis of the editing and processing applied is missing and the description is lacking |
The first requirement is fully met, however, the remaining five are not. The evaluation and analysis of the editing and processing applied is missing and the description is lacking |
The first requirement is fully met, however, at most four of the remaining five are not. The evaluation and analysis of the editing and processing applied is missing. The editing and processing applied is described but not explained. |
The first requirement is fully met, however, at most two of the remaining five are not. The evaluation and analysis of the editing and processing applied is not clear. The editing and processing applied is described but not explained. |
Very Good All 6 requirements are met An evaluation and analysis of the editing and processing applied is given though not thoroughly. The editing and processing applied is described and explained. |
Excellent All 6 requirements are fully met The evaluation and analysis of the editing and processing applied is thorough The editing and processing applied is comprehensively described and explained. |
Outstanding All 6 requirements are fully met The evaluation and analysis of the editing and processing applied is thorough The editing and processing applied is comprehensively described and explained. |
Exceptional All 6 requirements are fully met The evaluation and analysis of the editing and processing applied is thorough The editing and processing applied is comprehensively described and explained. |
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Audio [x 4 = 5 marks] |
Nothing has not done |
The first requirement is fully met, however, the remaining four are not. The evaluation and analysis of the editing and processing applied is missing and the description is lacking |
The first requirement is fully met, however, the remaining four are not. The evaluation and analysis of the editing and processing applied is missing and the description is lacking |
The first requirement is fully met, however, two of the remaining four are not. The evaluation and analysis of the editing and processing applied is missing. The editing and processing applied is described but not explained. |
The first requirement is fully met, however, one of the remaining three is not. The evaluation and analysis of the editing and processing applied is not clear. The editing and processing applied is described but not explained. |
Very Good All 4 requirements are met An evaluation and analysis of the editing and processing applied is given though not thoroughly. The editing and processing applied is described and explained. |
Excellent All 4 requirements are fully met The evaluation and analysis of the editing and processing applied is thorough The editing and processing applied is comprehensively described and explained. |
Outstanding All 4 requirements are fully met The evaluation and analysis of the editing and processing applied is thorough The editing and processing applied is comprehensively described and explained. |
Exceptional All 4 requirements are fully met The evaluation and analysis of the editing and processing applied is thorough The editing and processing applied is comprehensively described and explained. |
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3D [x 4 = 5 marks] |
Nothing has not done |
Overall a basic 3D video with poor content and timing. Limited modelling. A rather unoriginal approach which really only copies ideas from another similar source. Discussion lacks precision and detail as to the main design rationale Graphical application has been used the task |
Overall a basic 3D video with poor content and timing. Limited modelling. A rather unoriginal approach which really only copies ideas from another similar source. Discussion lacks precision and detail as to the main design rationale Graphical application has been used the task |
Fair timing shown and some good and pleasing 3D video design content in areas. Some good basic modelling work completed but further work was required. Some design originality present but overall the design still lacks much innovation on the students part. The discussion has some value but lacks focus on some main issues. Graphical application has been used |
Pleasing timing and in many areas some good aspects of 3D video design, but still a few rough edges present. Good models contained but just a scope to take these a little bit further. A good design which does show that the student has considered carefully in order to create several original aspects. The discussion is good with a suitable coverage of main issues Graphical application has been used |
A Very Good polished attempt that appears entertaining to watch and of a good 3D video production quality. Comprehensive in that a really high level of modelling has been included within the students work. A really good attempt which throughout shows plenty of originality and new design ideas present. Coverage is of an excellent and detailed level. Must be created in an application. |
A Excellent polished attempt that appears entertaining to watch and of a outstanding 3D video production quality. Comprehensive in that a really high level of modelling has been included within the students work. A really good attempt which throughout shows plenty of originality and new design ideas present. Coverage is of an excellent and detailed level. Must be created in an application. |
A outstanding polished attempt that appears entertaining to watch and of a outstanding 3D video production quality. Comprehensive in that a really high level of modelling has been included within the students work. A really good attempt which throughout shows plenty of originality and new design ideas present. Coverage is of an excellent and detailed level. Must be created in an application. |
A Exceptional polished attempt that appears entertaining to watch and of a outstanding 3D video production quality. Comprehensive in that a really high level of modelling has been included within the students work. A really good attempt which throughout shows plenty of originality and new design ideas present. Coverage is of an excellent and detailed level. Must be created in an application. |
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Web Site Contents and implementation [x 5 = 10] |
Nothing has not done |
Fails to meet most of the technical requirement |
Fails to meet most of the technical requirement |
Meets many of the technical requirements |
Meets most the content requirements and does not attempt others, or attempts all but fails to meet the majority. Media is included on this site using appropriate technical approach |
Meets most the content requirements and attempts those not completed. The media is included on the site using appropriate technical approach |
Meets all content requirements and the implementation of the inclusion of all the media is done with technical excellence |
Meets all content requirements and the implementation of the inclusion of all the media is done with technical excellence |
Meets all content requirements and the implementation of the inclusion of all the media is done with technical excellence |
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Technical Media Specification [x 5 = 10] |
Nothing has not done |
A poorly considered specification failing to convey understanding and little or no justification |
A poorly considered specification failing to convey understanding and little or no justification |
Correct factual statements of media specifications, however showing little analysis of options and or solutions presented |
Correct factual statements of media specifications, developed from some analysis of options and solutions presented |
Good analysis of the options available to include the range of media in the site leading to a well- defined set of media elements which are used in the site |
Distinctive work which exhibits a high level of knowledge, analysis and reasoning in defining the specification of the range of media included in the site. |
Distinctive work which exhibits a high level of knowledge, analysis and reasoning in defining the specification of the range of media included in the site. |
Distinctive work which exhibits a high level of knowledge, analysis and reasoning in defining the specification of the range of media included in the site. |
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Critical Evaluation [x 5 = 10] |
Nothing has not done |
A poorly considered evaluation failing to convey understanding with no analysis |
A poorly considered evaluation failing to convey understanding with no analysis |
Some evaluation of the processes and or decisions made in the development of the site as demonstrated during a combination of the documentation, presentation, and discussion |
Some evaluation of the processes and or decisions made in the development of the site as elicited through the elements of the documentation, presentation, and discussion |
Good evidence of knowledge, analysis and evaluation of the approaches used in deploying a range of digital media on the site throughout in its reasoning and conclusions, showing good levels of analysis as demonstrated by a combination of the documentation, presentation, and discussion |
Distinctive work exhibiting a high level of knowledge, analysis and evaluation of the approaches used in deploying a range of digital media on the site as illustrated consistently throughout the documentation, presentation, and discussion |
Distinctive work exhibiting a high level of knowledge, analysis and evaluation of the approaches used in deploying a range of digital media on the site as illustrated consistently throughout the documentation, presentation, and discussion |
Distinctive work exhibiting a high level of knowledge, analysis and evaluation of the approaches used in deploying a range of digital media on the site as illustrated consistently throughout the documentation, presentation, and discussion |
