Agriculture Marketing Assignment

1. Operation Management (Week 1)

Department of Agricultural Marketing & Cooperatives, Bhutan operations management process of the and develop an input-output process flow map along with the discussion. Also, ensure that you do provide scholarly citations for the brief.

2. Strategy (Week 2)

Look at what and how the STRATEGIC decisions are made by the operations team. Compare it with any of the models from the text (Figures 2.8, 2.9 and 2.10)  or any other scholarly models you come across that will suit your organisation operations strategy and look at the gaps within the organisations process. Ensure you also have correctly cited the class exercise. Kindly use Hays and Wheelswright model in the organization.

3. Managing Services Operations (week 3)

Most of the organisations that we work is service oriented and we are most likely involved in an experience economy where bundle of products and services need to be in place for customer satisfaction. Find out what services does your organisation manage and process map the role of service operations, and how would you apply the iceberg principle to your organisation.

It would be good to also figure out the ‘Moment of Truth’ for the organisation and what are the challenges faced by the operations team. Note all of this should be linked to scholarly concepts, theories and strategies. Use this concept

4. Supply management process (week 4)

Look at the supply management process and practices and develop a critical perspective on some approaches of your selected organization. Identify the internal strategy of the organizations supply process and practised techniques for managing relationships within the supply chain. Also map your organizations supply strategy using the Karljic’s sourcing matrix. Maybe develop the input-output-model for supply chain process of your organization. This should give you a good overall understanding of your organizations supply management strategy. What needs to be strategically managed from  Supply Chain operations perspective.

5. Managing Inventory ( Week5)

look at major issues with inventory and try to understand the strategic significance of managing inventory for either manufacturing or service sectors. Some organizations may have both manufacturing and services sectors for example car manufactures. Look at techniques how the organizations can reduce inventory and problems with holding inventory.  Also look at what is the strategy for managing inventory for example is it Enterprise Resource Planning or just a software developed by the organization. Research if lean operations, sustainable and green operations can be part of the strategy to manage inventory and what are the challenges at in-house inventory management/operations problems. Note the whole purpose of this is to figure out the gaps and challenges in inventory management and find sustainable operations and supply chain management.

6. Managing the transformation process

Though layout may be the last option, however, you need to understand the strategic importance of the layout and process choice of the selected organization. You need to look at what the firm has done in the past and is it working well with the current market segment and make some changes to the process (the transformation) if required. Do you need to transform the process or product technology? If you are in the service sector look at customer interaction and customisation of the services provided. Maybe you need to invest in technology to support the market and stay ahead of your competitors, hence appropriate investment is critical within the operations process and should be a holistic decision for the organisation. Incorporate some of the challenges/issues, and the strategies mentioned by individual groups for this section of transformation if they are aligned to your organization's operations process. After doing this final exercise, you need to ensure that you have proper recommendations for the gaps you have identified in the operations process.

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