An Individual Consultation Report (2,000 word) (70%) (LO3 & LO4)
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An Individual Consultation Report (2,000 word) (70%) (LO3 & LO4)
Scenario:
Based on your presentation above, a leading technology company has hired you as a consultant seeking guidance on enhancing one of its products innovation strategy and competitiveness in the dynamic digital age. The company is particularly interested in leveraging marketing research, customer insights, Artificial Intelligence (AI), and frugal innovation to develop innovative products and solutionsYou are expected to follow the below structure for your consultation report, but not limited to:
Introduction:
Briefly introduce your selected technology lead company, and its innovative product the consultation report is about,
Its objectives and areas the report will cover.
Marketing Research and Customer Insights:
Explain the importance of marketing research and customer insights in the context of creating innovative new products and solutions.
Provide examples of successful companies that have effectively utilised marketing research and customer insights to drive innovation.
Recommend techniques and methodologies for conducting impactful marketing research in the digital age.
Frugal Innovation:
Define frugal innovation and its relevance in the contemporary business landscape.
Identify barriers and challenges to creativity and innovation within organisations.
Evaluate how the firm can leverage external capabilities to support internal innovation processes, with a focus on frugal innovation.
Application:
Formulate and develop creative business strategies to manage the commercialization of innovative solutions.
Apply marketing research and customer insights to support the development of innovative products and solutions.
Propose practical applications of AI in generating market insights and driving innovation.
Analyse the determinants of competitiveness arising from managing creativity and innovation.
Assess the impact of frugal innovation on organisational creativity.
Evaluate the effectiveness of utilising external capabilities to support internal innovation.
Conclusion and Recommendations:
Conclude your report and make recommendations based on your evaluations above.
Other considerations
Logical structure of the business plan, proper in-text citations and list of references
using Harvard Referencing Style, use of business language and coherence.
Instructions:
The report must adhere to standard academic documentation standards:
Use appropriate citations and references according to the Harvard Referencing format to avoid plagiarism. Cases of plagiarism will be penalised in accordance with university regulation.
Use font type Times New Roman.
Use font size of 12 pts.
Use 1.5-line spacing.
Use your own words to convince that you understand what you are writing, and not just copy and paste. Your own words must account for not less than 80% of the total word count.
Write within 2000 words, excluding appendices, diagrams, figures, tables etc.; the appendices, if needed, should be limited to 2 pages.
