Assessment 1 comprises 4 short assignments that each address one of the 4 contextual areas in this course. Each of the four assignments involves usi
Assessment 1 comprises 4 short assignments that each address one of the 4 contextual areas in this course. Each of the four assignments involves using the concepts, models, and frameworks discussed and applied in the course to complete an analysis and evaluation of an organization that belongs to that specific context.
Students have two options: they can either choose a company from that context of their choice and use it as a case -study or they can choose to work with the company the teaching team has selected as a case study. The results of your analysis and evaluation will be presented and submitted using a canvas template developed specifically for each assessment. The templates will guide you in identifying the elements on which your analysis and evaluation should focus.
Assessment Instructions
Case study businesses chosen by the teaching team for each context are given below:
Case study 1.1: Social Entrepreneurship (Fighting Chance)
Case study 1.2: Technology Innovation and Commercialisation (Myriota)
Case study 1.3: Corporate Entrepreneurship (Microsoft)
Case study 1.4: Family Business (Beerernberg)
Download the relevant assessment canvas template: In each canvas template, you are provided with instructions on what content is expected under each heading. Replace the instructions with your own content, responding to the task instructions under each heading.
For the content of each section in the canvas, you can use the results of tasks you completed as part of your weekly learning activities. Make sure that you synthesize your content so that only essential points make it into the canvas.
Save your completed analysis and evaluation canvas as an MS Word or .pdf document, and give it a new file name that includes your name, course code, and the assessment number, e.g.: JaneSmith BUSS3108 Assessment 1_1; MarkOliphant BUSS3108 Assessment 1_2; etc.
Assessment Advice and Resources
The learning activities for each topic in the course will guide you through the key theoretical concepts and the analytical tools that you will require to complete this assessment.
You must use the correct template for completing and submitting your assessments and ensure you follow instructions in each template very carefully
Family Business Entrepreneurship
Student Name:
ID:
Course: Organizational Entrepreneurship:
The Case Study Business
Provide a concise description of the family business that is provided as a case study for this assignment. In particular, describe the enterprise in terms of its size, target customer segment(s), the geographical scope of operations, and its current financial performance.
The Market Dynamics for this Business
Critically appraise the market for this family business. Use the Market Dynamics Worksheet to identify and briefly describe external business and market environment trends.
Summarise with the 2 key market opportunities and threats for this family business.
Family Business Typology
Identify what you consider to be the typology of entrepreneurship for this business and give your reasons. Discuss the implications for the case study business.
Socio-Emotional Wealth
As best you can, identify and describe the key elements of SEW in this business. Discuss the implications for the business in terms of the capabilities required to support entrepreneurial activities.
Family Business and Management
Identify (as best you can) the role of nonfamily managers in the business. What is your assessment of their impact on entrepreneurial initiatives in the business?
Reflections and Recommendations
Briefly summarise your opinions on this enterprise, and in particular, provide evidence-based evaluation and recommendations to support innovation and entrepreneurship in this context.
References
Include here any relevant references following APA 7 referencing style.
Technology Entrepreneurship
Student Name:
ID:
Course: Organizational Entrepreneurship:
The Case Study Enterprise
Provide a concise description of the business that is provided as a case study for this assignment. In particular, describe the business in terms of its size, target customer segment(s), the geographical scope of operations, and its current financial performance.
The Market Dynamics for this Enterprise
Critically appraise the market for this business. Use the Market Dynamics Worksheet to identify and briefly describe external business and market environment trends.
Summarise with the 2 key market opportunities and threats for this business.
The Technology Life Cycle
Identify what you consider to be the key characteristics of the idea or service underpinning this business, describe (as best you can) the stage of the innovation in the technology life-cycle level, and all discuss the implications for the case study business.
The Nature of Innovation
Critically analyse the nature of the innovation in terms of the mainstream and new stream model and discuss the implications for the business in terms of the capabilities that were required to support that innovation.
The Diffusion of Innovation
Identify (as best you can) the stage of development of this innovation in terms of this particular model. Describe the type of customers that are taking up this innovation and consider what the business needs to do in order to develop the next level of its market (in terms of this model). What is your assessment of the likelihood of success of the business in progressing to the next level of the market.
The Enterprise and the Entrepreneur
Identify and appraise what you consider to be the key characteristic/attributes of the person leading this business.
Reflections and Recommendations
Briefly summarise your opinions on this enterprise, and in particular, provide evidence-based evaluation and recommendations to support innovation and entrepreneurship in this context.
References
Include here any relevant references following APA 7 referencing style.
Social Entrepreneurship
Student Name:
ID:
Course: Organizational Entrepreneurship:
The Case Study Enterprise
Provide a concise description of the social enterprise that is provided as a case study for this assignment. In particular, describe the enterprise in terms of its social mission, size, target customer segment(s), the geographical scope of operations, and its current financial performance.
The Market Dynamics for this Enterprise
Critically appraise the market for this enterprise. Use the Market Dynamics Worksheet to identify and briefly describe external business and market environment trends.
Summarise with the 2 key market opportunities and threats for this enterprise.
The Typology of this Enterprise
Identify what you consider to be the typology for this enterprise, referring to the materials provided for this topic. Describe your analysis and give reasons for your conclusion.
The Mission and the Financials
Critically analyse and describe the way that this enterprise is implementing its social mission, as well as managing its financial objectives. How does the enterprise measure performance in each of these areas? How well do you think the enterprise this balancing these two purposes?
The Enterprise and its External Stakeholders
Identify the key external stakeholders for this enterprise, and appraise their relationship with the enterprise in terms of the model presented in this topic.
Social Entrepreneurship Orientation
Describe and appraise the activities of this enterprise in terms of the dimensions of the social entrepreneurship orientation construct.
The Enterprise and the Entrepreneur
Identify and appraise what you consider to be the key characteristic/attributes of the person leading this enterprise.
Reflections and Recommendations
Briefly summarise your opinions on this enterprise, and in particular, provide evidence-based evaluation and recommendations to support innovation and entrepreneurship in this context.
References
Include here any relevant references following APA 7 referencing style.
Corporate Entrepreneurship
Student Name:
ID:
Course: Organizational Entrepreneurship:
The Case Study Organization
Provide a concise description of the organization that is provided as a case study for this assignment. In particular, describe the organization in terms of its size, range of activities, target customer segment(s), the geographical scope of operations, and its current financial performance.
The Market Dynamics for this Organization
Critically appraise the market for this organization. Use the Market Dynamics Worksheet to identify and briefly describe external business and market environment trends.
Summarise with the 2 key market opportunities and threats for this organization.
Corporate Entrepreneurship
Identify the mode of corporate entrepreneurship that is being implemented in this organisation and explain why.
Corporate Entrepreneurship Culture
identifies best you can the ways in which this business is supporting a corporate entrepreneurship culture. What can you conclude from your analysis?
Corporate Entrepreneurship Competencies
Identify (as best you can) the personal competencies of the intrapreneur. What can you conclude from your analysis?
Corporate Entrepreneurship Performance
Identify (as best you can) and appraise the impacts of corporate entrepreneurship on this particular business. Describe what you think the business is doing well in its corporate entrepreneurship activities, and in what ways you think the business might improve these activities.
Reflections and Recommendations
Briefly summarise your opinions on this organization, and in particular, provide evidence-based evaluation and recommendations to support innovation and entrepreneurship in this context.
References
Include here any relevant references following APA 7 referencing style.