AT1 Research & Writing Exercise / 100 points

AT1 Rubric

AT1 Research & Writing Exercise / 100 points

Criterion mode: points High Distinction Distinction Credit Pass Unsatisfactory

Percentage 80 Percentage 70 Percentage 60 Percentage 50 Percentage 0

Case study selection and substantion ULO1, ULO5, ULO6 GLO1, GLO6, GLO8 The selected case study captures a unique, new and/or emerging phenomenon of racism in digital platforms that is substantiated by a succinct critical discussion of how the phenomenon functions in society. The selection is both feasible and relevant, with a clear and detailed explanation of how the case is directly observable in the digital platform and drawing thoughtfully from the theories and concepts covered in the unit to substantiate the selection.

(32 - 40 points) The selected case study captures a new and/or highly relevant phenomenon of racism in digital platforms that is substantiated by a critical discussion of how the phenomenon functions in society. The selection is both feasible and relevant, with a detailed explanation of how the case is directly observable in the digital platform and drawing selectively from the theories and concepts covered in the unit to substantiate the selection.

(28 - 31.9 points) The selected case study captures a highly relevant phenomenon of racism in digital platforms that is substantiated by a mostly critical discussion of how the phenomenon functions in society, though some points could be better supported. The selection is mostly feasible, with an explanation of how the case is directly observable in the digital platform and drawing from mostly relevant theories and concepts covered in the unit to substantiate the selection.

(24 - 27.9 points) The selected case study captures a basic relevant phenomenon of racism in digital platforms that is substantiated by a discussion of how the phenomenon functions in society, though many points could be better supported with more critical analysis. The selection is mostly feasible, with some explanation of how the case is directly observable in the digital platform. Relevant theories and concepts covered in the unit are discussed but they are not clearly related to the selected phenomenon to substantiate the selection.

(20 - 23.9 points) It is unclear how the case study captures a phenomenon of racism in digital platforms and/or the case is relevant but only superficially as it is not substantiated by critical discussion of how the phenomenon functions in society. The case study is unfeasible, with no or an unclear explanation of how the case is observable that does not draw sufficiently from the theories and concepts covered in the unit.

(0 - 19.9 points)

Communicate effectively using generative AI ULO2, ULO3 GLO2, GLO3 The campaign is logically structured around a compelling argument that is persuasively articulated. The presentation is carefully pitched to effectively engage with a lay audience, and it is able to communicate complex concepts with clear language, avoiding expert jargon. The assignment demonstrates a critical and deep understanding of opportunities and limitations of Generative AI technology.

(24 - 30 points) The multimedia presentation is structured with a clear progression of idea and mostly grammatically correct. The presentation is pitched to effectively engage with a lay audience, with few (if any) redundancies and repetitions, or uses of jargon. The assignment demonstrates a good understanding of opportunities and limitations of Generative AI technology.

(21 - 23.9 points) The multimedia presentation is straightforward, sound and generally grammatically correct. There are a few redundancies and repetitions and/or the use of expert jargon makes it more challenging at times for the audience to engage with the ideas. The assignment demonstrates a broad understanding of opportunities and limitations of Generative AI technology.

(18 - 20.9 points) The multimedia presentation is reasonably structured with a basic progression of ideas. There are several redundancies and repetitions, and/or the use of expert jargon makes it difficult for the audience to easily engage with the ideas although some attempts are made to explain concepts with clear and non-expert language. The assignment demonstrates a basic understanding of opportunities and limitations of Generative AI technology.

(15 - 17.9 points) The multimedia presentation is structured in a disjointed and illogical way. There are many redundancies and repetitions, and the language is mostly jargonistic and a lay audience would have substantial difficulty understanding the ideas being articulated. There is no sufficient understanding of the risks and opportunities of Generative AI in supporting this work.

(0 - 14.9 points)

Analysis of racial issues in digital platforms ULO1, ULO3, ULO6 GLO1, GLO3, GLO8 The analysis of the phenomenon is thoughtful and astute, drawing extensively from concepts covered in the unit to rigorously discuss the complexity of the causes and impacts that relate to racial issues within digital communication platforms in national and global contexts.

(24 - 30 points) The analysis of the phenomenon demonstrates a credible and strong understanding of the case study. The analysis is deep and considered, and it uses constructively and sharply the concepts discussed in the unit to discuss several of the causes and impacts that relate to racial issues within digital communication platforms in national and global contexts.

(21 - 23.9 points) The analysis of the phenomenon demonstrates a clear and sound understanding of the case study. It uses carefully and coherently the concepts discussed in the unit, and it provides a balanced and coherent discussion of racism in digital media. National and/or global contexts are mentioned but the analysis could be improved with a greater focus on the causes and/or impacts that these complex contextual factors play in relation to the phenomenon.

(18 - 20.9 points) The analysis of the phenomenon demonstrates an acceptable and basic understanding of the case study. It cites some of the concepts discussed in the unit, and it provides an essential and basic discussion of racism in digital media. National and/or global contexts are touched on briefly, but the analysis could be improved with a greater focus on the causes and/or impacts that these complex contextual factors play in relation to the phenomenon.

(15 - 17.9 points) The analysis of the phenomenon demonstrates little to no understanding of the case study. The analysis does not use satisfactorily the concepts discussed in the unit, and the discussion is superficial and inadequate and makes little or no reference to national or global contextual factors.

(0 - 14.9 points)

Total Points 100