Bella Vita's Branding Strategy - Report Writing - Management Assignment Help
Assignment Task:
Question 1 (Marks: 20)
Assume you are the Brand Manager for Checkers. Design a brand portfolio for the board members of Checkers which includes the following:
• Bella Vita's branding strategy (4).
• Checker's brand management portfolio including issues related to brand extensions and co-branding (including Bella Vita). In your answer, include the benefits derived from both brand extensions and co-branding (16).
Question 2 (Marks: 20)
Choose two suitable marketing communication tools for Bella Vita and discuss how you would utilise these communication tools for the best possible exposure of the new gourmet pizza range.
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