BM7202 Strategic Management

BM7202 Strategic Management

Assessment Brief T1 2023-2024

This module is assessed by:

1) Case Study (100%) - 3,500 words. DEADLINE: FRIDAY 2ND FEBRUARY 2024

Assessment Details:

Organisation Case Study

Students will evaluate the strategic challenges facing their own organisation as a case study, addressing the organisations current situation and possible future directions. The analysis of the case may cover from one to all three of the following areas, depending on organisational priorities:

(1) an assessment of the current situation, drawing on internal and external environmental dimensions

(2) a review of strategic options/directions for development over the medium term

(3) a guide for supporting development and implementation of a particular option(s)/direction(s)

Individual circumstances may dictate different areas of emphasis between cases. Your case study should be written for the intelligent, non-specialised reader.

The case study should be delivered as a formal, objective assessment, presented in the third person. If desired, evaluative sections presenting first person views on challenges and options may also be included, these should be identified clearly.

Charts, diagrams and figures may all be used wherever appropriate to the points being made.

Appendices may be used to provide supplementary material if desired (outside the wordcount).

In some circumstances it may be possible to select a case study which is not your current organisation, if you wish to consider this please discuss this with the module coordinator.

Assessment Submission Instructions:

Please see the Assessment Guidelines section in the main MA Business & Management Minerva site for general information on assessment submission (eg. what is included in the word length, recommended font size/margins, requests for deadline extensions, Turnitin and monitoring Unfair Practice, reassessment policy and processes, etc.).

By the due date, submit an electronic copy of your assignment through the Turnitin link below in the Assessments section of this modules Minerva site.

You do NOT need to submit a paper copy of your assignment.

PLEASE NOTE: submission through TURNITN constitutes your agreement to abide by the University's Academic Misconduct Policy.