BUS5AP Business Application of Analytics Assignment 02: Kanban This - Personas, User Stories and Acceptance Criteria
BUS5AP Business Application of Analytics Assignment 02: Kanban This - Personas, User Stories and Acceptance Criteria
Student name: Suryansh Gupta
Student ID: 20816985
1. NOMAD Investors
Persona
Background
Being a partner with different multinational companies
One of the significant investors of NOMAD Name and picture
Mr David Peter
7623184785 Pain points
Poor profitability of NOMAD can lead to the poor financial performance of the company.
Demographics
Age: 49
Sex: Male
Location: Melbourne Common objectives
Improving the financial performance and profit level.
Goals
To provide continuous financial support to NOMAD
To improve financial performance and profit level. Challenges
Meeting the continuous financial and budgetary needs of customers can become a challenge.
Changing needs and requirements of NOMAD. Benefit from the company
Increasing the profit level of the investor
Improving the rate of market share.
User Story 1
As an investor I want to ensure the financial performance and profitability of the company are improved to maximise my investment returns.
Acceptance Criteria
The Companys financial performance should show consistent improvement after the implementation of the data analytics platform.
User Story 1
As an investor I want NOMAD to increase its market share to capitalise on the growing demand in the car rental industry.
Acceptance Criteria
The Companys market share should show consistent improvement after the implementation of the data analytics platform.
2. CEO: Mei Weng
Persona
Background
CEO of NOMAD company
Head of the decision-making process. Name and picture
Mei Weng
45722236220 Pain point
Improving customer satisfaction level.
The presence of customers with diverse requirements leads to several consequences
Demographics
Age 41
Sex Female
Location: Melbourne Common objectives
Supporting organizations continuously to ensure the meeting of company goals and objectives.
Developing strategies to grow the company revenue.
Goals
To understand customer segments
To understand revenue patterns and customer loyalty
Challenges
Decision-making process has been delayedPoor performance of the company Benefit from the company
Professional growth
Financial support
Become an effective decision maker
Story 1
As the CEO of NOMAD, I want to obtain customer segmentation insights through analytics to optimise our marketing strategies and effectively allocate resources.
Acceptance Criteria
The data platform should present the segmentation results in a clear and concise manner.
Story 2
As the CEO of NOMAD, I want to have access to accurate demand forecasting through analytics to optimize our fleet planning and ensure optimal utilization of our vehicles.
Acceptance Criteria
The platform must provide accurate demand forecasting in a visual format. consequences related to decision-making.
3. Chief Data Officer: Youssef Hakko
Persona
Background
Chief Data Officer of NOMAD
Maintaining different technical aspects associated with the company Name and picture
Youssef Hakko
36197251459 Pain points
Evaluating different machine learning and technical advancement processes.
Demographics
Age 37
Sex: Male
Location: Sydney Common objectives
Making the company capable of overcoming technical challenges.
Incorporating technology within the organizational procedure
Goals
To improve the performance of the company
To ensure financial growth Challenges
Facing challenges in incorporating different technical advancements within the operational process. Benefit from the company
Team-learning
Improving personal skills and capabilities
Improving knowledge related to different aspects of the company.
Story 1
As the Chief Data Officer (CDO), I want to implement predictive analytics in NOMAD's data platform to improve decision-making and optimize vehicle maintenance.
Acceptance Criteria
The models ought to provide accurate predictions with a high level of confidence.
Story 2
As the Chief Data Officer (CDO), I want to incorporate data-driven decision-making into NOMAD's data strategy to optimise marketing spend and improve customer segmentation.
Acceptance Criteria
The platform would be accepted if it provide clear dashboards and tools for analysing data.
4. Chief Marketing Officer: Mehta Misha
Persona
Background
Chief marketing officer of NOMAD
Have interest towards different digital advancements Name and picture
Mehta Misha-17143327660
Pain points
Identifying appropriate and specific digital advancements that will meet customer expectations can be challenging.
Demographics
Age: 31
Sex: Female
Location: Melbourne Common objectives
Improving personal digital knowledge to improve organizational processSupporting customers for self-service.
Goals
Improving the digital experience of customers
Ensuring higher customer satisfaction rate Challenges
Identifying and evaluating the needs and requirements of each customer can be challenging. Benefit from the company
Getting an understanding of different digital tools and techniques
Getting to know about different types of customers.
Story 1
As a Chief Marketing Officer, I want to leverage customer data to develop ad campaigns to improve customer recommendations.
Acceptance Criteria
The acceptance criteria would be that the platform accurately suggests car rental options based on previous customer preferences, resulting in a measurable increase in customer conversions.
Story 2
As a Chief Marketing Officer, I want to improve website conversion rates by enhancing the digital experience and optimising the customer journey.
Acceptance Criteria
The acceptance criteria would be that the system would increase the conversion rate of the website.
5. Head of Car Maintenance: Peter Marriott
Persona
Background
Head of car maintenance of NOMAD
Having experience with a similar type of company is the past, which increases his expertise towards this field. Name and picture
Peter Marriott
289560373380 Pain points
Presence of customers with diverse needs and demands may lead to several consequences and challenges
Demographics
Age: 45
Sex: Male
Location: Brisbane Common objectives
Improving the satisfaction rate of customers
Incorporation of innovative vehicles.
Goals
To improve the abilities of each vehicle
To increase the satisfaction rate of each customer Challenges
Due to incorporation of different types of models within the car renting process it may lead to several challenges and consequences. Benefit from the company
Professional and financial growth
Improvement of the skills and abilities throughout the working process.
Story 1
As the Head of Car Maintenance, I want access to data and analytics to help decision-making in sunsetting vehicles and scheduling maintenance.
Acceptance Criteria
The platform will be able to provide a dashboard which will display relevant data on vehicle maintenance, including service logs, mileage, and maintenance history.
Story 2
As the Head of Car Maintenance, I want to be alerted if subcontracted vehicles are likely to run over their maintenance window during a hire.
Acceptance Criteria
The acceptable criterion would be that I receive automatic warnings or notifications when an outsourced vehicle approaches or exceeds its maintenance window throughout the course of a hire.
6. Car Rental Customer Wedding Hire- David Wei
Persona
Background
He is a businessman
He has the company on wedding planner
Graduate Name and picture
David Wei
15242327660 Pain points
Need multiple numbers of cars for wedding
Getting these number of cars for weeding from a place
Demographics
Age 45
Sex Male
Location: Melbourne Common objectives
Accomplishing the activities of wedding
Developing customer satisfaction
Goals
The primary focus is on renting vehicles which are needed in the wedding planning process.
A seamless experience to get rental vehicles. Challenges
Getting a huge number of cars at a single time
Booking procedures Benefit from the company
The revenue is getting improvedCustomer satisfaction level are developed
Story 1: As a wedding planner, I want to be able to effortlessly book numerous wedding automobiles from NOMAD to provide a smooth experience for my clients.
Criteria for Acceptance
The NOMAD website or app should include an easy-to-use interface for reserving several automobiles for weddings.
Story 2 As a wedding planner, I want to save time and effort by having a fast and quick booking process with NOMAD.
Criteria for Acceptance
The NOMAD website or app should include an easy-to-use interface for searching and choosing available vehicles.
7. Car Rental Customer Long Term Hire: Harry Lawson
Persona
Background
She is a business lady
She prefers rental cars for business activities. Name and picture
Harry Lawson
15242281940 Pain points
Need multiple cars for the business activities
Not getting a trusted rental company according to the need
Demographics
Age 45
Sex Female
Location: Melbourne Common objectives
Getting proper services according to the need
Improve employee satisfaction by providing a car for the business activities
Goals
The primary focus is on the proper car services with proper price
Increase higher employee satisfaction in the business. Challenges
Lengthy booking procedures
Do not get cars for sudden booking Benefit from the company
Getting long-term customers for business activities
Increase customer satisfaction.
Story 1: As a client, I want to be able to quickly hire many automobiles for my business operations over a lengthy period of time so that I may carry out my work efficiently.
Acceptance Criteria: I should be able to choose and reserve many vehicles in a single booking transaction.
Story 2: As a client, I want to have rapid access to dependable rental automobiles so that I may respond promptly to business demands and unanticipated occurrences.
Acceptance Criteria: I would be able to book the automobile quickly and easily.
8. Car Rental Customer Short Term Hire- Devid Mills
Persona
Background
He is a student
He does not have money to purchase his own cards and needs cars for party weekends. Name and picture
Devid Mills
Pain points
Not having money for buying his own car
Need a car for weekends going outside of the company
Demographics
Age 20
Sex Male
Location: Sydney Common objectives
Getting a car for outside of the campus when needed
Goals
Getting cars when needed
Getting a seamless booking experience which helps to get cars when needed. Challenges
High price of the car booking is a challenge being a student
Getting sudden booking when needed a car Benefit from the company
This increases customer loyalty
The customer satisfaction including financial performance can be improved
Story 1: I just want to rent a car that can make my travel easier to my institution at an affordable price.
Criteria for Acceptance
If I will be able to book from the website easily would be great
Story 2: Being a student my wish is that I can borrow a car whenever I want.
Criteria for Acceptance
The more easier the search process the more better it will be for me
9. Insurance Companies
Persona
Background
The insurance company providing protection to the company
The damage by the customers are included in the protection approaches Name and picture
Aon
Pain points
Less number of car insurance
changing needs and requirements of the customers in NOMAD
Demographics
Location- Sydney Common objectives
Getting insurance based on the loss and damage
Increase legal liabilities with protection.
Goals
Protect against loss and damage
Ensure customer satisfaction level Challenges
Getting damage of the products by clients
Changing interest rates leads to different misunderstanding Benefit from the company
Getting protection of the company products
Develop policy-specified approaches in the company which increase customer satisfaction
Story 1: As an insurance company, we would like to provide auto insurance to protect the vehicle from theft and damage.
Criteria for Acceptance
The firm website must provide information about insurance.
Story 2: We would like to develop a policy-specific method of defending the automobile against theft and damage as an insurance company.
Criteria for Acceptance
The corporation's website must host the policy.
10. Banks
Persona
Background
The bank provides loans to the company
This increases the vehicle stock Name and picture
IMB bank
Pain points
Chances of no return due to financial loss
Demographics
Location-Sydney Common objectives
Developing interest rate for the loans
Increase financial development
Goals
The goal is to develop return for the company
Increase customer satisfaction Challenges
Increasing interest rate can impact in the relationship with the bank
Getting liabilities. Benefits from the company
Increasing vehicle stock
Develop financial improvement by developing achievements
Story 1: As a bank it is our duty to ensure that our customer has the capability of taking credit and we will not suffer any financial lossCriteria for Acceptance
The financial performance as well as the credit score of Nomad would be enough for the acceptance.
Story 2: As a business development manager at IMB Bank, I would want to negotiate loan conditions with NOMAD to encourage financial development of the company and also expand our partnership.
I would want to make the best decision for the interest of the bank considering I and the BDM here at IMD Bank. I just want to encourage this new relationship which can benefit both of us.
Criteria for Acceptance
The credit score of the company and the annual report of the company would be enough for the acceptance
Kanban Board
Figure 1: Kanban Board
(Source: Self-created using Miro)
