Business Environment Analytical Report

Prepare an analytical report analysing to an appropriate depth, the key factors and issues in the business environment of your assigned company including an evaluation of the rate at which the key factors are changing.

There are two (main) parts to the assignment:

1) Introduction: Mission, objectives and history of your assigned company

Provide a detailed overview of the company: i.e. Identify the size and type of company, the sector(s) in which it operates, whether it competes on a narrow or broad basis, and if any the growth strategy. Evaluate the company mission and how the company claims to achieve its objectives through its activities and its relationships.

2) Market conditions and competitive environment of your assigned company

Analyse the external business environment of your company using an appropriate analytical tool i.e., PESTEL analysis. Analyse the industry environment in which your company operates using Porter’s Five Forces model. Ensure you identify and briefly evaluate each of the forces that affect the industry environment in which your company operates. Analyse the internationalisation strategy (Yips model) or the growth strategy (Ansoff matrix) of your company.

Company- Mc Donald

Word Count- 2000 words

Referncing- Harvard

The report should be based on publicly available information. and  that you do not rely solely on the company websites. The more high quality independent sources used the better the scholarship and quality of your work is likely to be.Make sure the work you submit is your own. Quotations, factual information,and opinions that are not your own require in-text citations and listing in theTable of References. Provide all appropriate references in a conventional academic style.