Business Overview and Stakeholders 1004GBS
- Subject Code :
1004GBS
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1004GBS/GBS104 |
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Business Analysis Report Part 1: Business Overview and Stakeholders |
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[BUSH MEDIJINA] |
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[BREANNA YOUNG S5439372] |
1.Business Overview
Bush Medijina is an Indigenous owned and operated, small-scale company operating in the beauty industry, particularly for skincare and wellness products. The company uses traditional First Nations methods and ingredients together with sustainable and natural materials sourced from reputable suppliers in Australia (Welcome to Bush Medijina, 2020). The company's vision is to apply native botanical knowledge to modern skincare to provide quality products to consumers. The purpose of the business is to continue to pass on the knowledge from Indigenous ancestors to future generations while utilising modern technology to produce new and innovative products for their target market.
2.Justification of Business Choice
Bush Medijinas drive to uplift women shines through abundantly as you peruse their website. Their focus on supporting Warnindilyakawa women through knowledge sharing is inspiring and reminds us that growing strong, resilient communities starts with connection. Connection to the land, to each other, to stories, to knowledge. For myself, connecting with land and people is pertinent for my well-being hence my choice of Bush Medijina for this report. Bush Medijina is leaving a legacy with its business practices, that will see benefits in many parts of the community while providing a sustainable, quality product.
Bush Medijina uses the secrets of beauty and wellness from Aboriginal History to provide better products for consumers and create awareness of the importance of traditional wellness and healing.
3. Key Stakeholders
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Stakeholder |
Interests in the Business |
Level of Influence |
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Employees |
The employees of Bush Medijinas have a stake in the business beyond financial remuneration for their time and effort in producing beauty products. According to Oberin (2001:25), domestic and family violence has an even more major impact on Aboriginal and Torres Strait Islander women than it does on other groups of Australian women. Due to this and other societal issues within their community, the employees seek a welcome distraction whilst passing on intergenerational knowledge. |
As the businesss revenue is directly related to the output of the employees, the level of influence they have is significant. |
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Consumers |
Bush Medijinas customers interest in the business is their products. Consumers have an interest in the products being of quality, and aligning with their ethical values. |
Consumers of Bush Medijina products level of influence in the business is moderate, as sales determine the companys viability. |
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Community |
One could argue that the community of Groodte Eylandt is Bush Medijinas largest stakeholder. Bush Medijina invests in its community through workshops, community development, and healthy lifestyle programs. These all contribute to stronger communities through employment opportunities and readiness, as well as inspiring confidence and self-esteem in Warnindilyakawa women. |
The community of Groodte Island has a high level of influence on Bush Medijina as the way it responds to the company can drastically impact the effectiveness of the companys goals. |
4.Reference List
Oberin, J. (2001). Domestic and family violence: The latest research. In Out of the firedomestic violence and homelessness. Parity, 14(2), 2527.
Bush Medijina. (2020). Welcome to Bush Medijina. Retrieved March 25, 2025, from https://bushmedijina.com.au
