Business Website Feature Assessment

Part A 

• Identify the strong and weak features of the website by providing suitable reasons 
• Identify the customers being targeted by the website by explaining with suitable evidence and examples. Describe one of the groups being targeted. 

PART B 

• Identify how the brand is currently expressed in the company website you have chosen. Evaluate elements used to assemble the brand 
• Explain the brand image of the company you have considered. Is there a gap between your brand image and the brand identity which is portrayed on the website? Explain your reasons.  
• Through evidence and examples, justify how the company might improve its branding.
• Adherence to academic writing, word count and Harvard referencing