Capital Markets and Instrument

Part 1- Charity / NGO Selection

1. What is your selected charity/fundraising event? EXAMPLE (Students cannot use the same initiative) Selected fundraising event: 2024 Telethon WA
2. Does this organisation address any of the United Nations (UN) 17 Sustainable Development goals (SDGs)? Justify.(max 200 words)

PART 2- Application questions. You will address this part based on your PART 1 selection.

3. Conduct a SWOT analysis of the selected organsiation using Table 1.

1. You may utilize a maximum of two pages in Times New Roman size 12pt (Margin 1.27 Top/bottom/right/left). 1.0 Line spacing
2. Please refer to the marking rubrics for more information
3. Information in RED may be deleted from your submission

4- Conduct a Segmentation Analysisof your selected eventby completing Table 2 and addressing the issues listed below. (20 marks)

•Provide an explicit profile of the primary target market by examining the specific characteristics in each of the broad segmentation variables (geographic, demographic, psychographic and behavioral) that are relevant to your selected event when raising financial donations to the related cause
•Explain HOW the characteristics you used to describe the primary target market is relevant to the selected event

1. You may utilize a maximum of two pages Times New Roman size 12pt (Margin 1.27 Top/bottom/right/left)
2. Please refer to the marking rubrics for more information
3. Table- information in red may be deleted.

5- Based on the SWOT (question 3) and segmentation (question 4) analyses you conducted, provide three recommendations of important aspects that should be considered in any of the 4ps of the selected event.
You must explicitly link the recommendations to a particular SWOT element and how the recommendations relate to your identified segment. (30 Marks)

Recommendation 1 (200 words)
How does it relate to your SWOT analysis? How does it relate to the target market? How is this recommendation related to any of the 4p’s? Provide details of the provided recommendation.

Recommendation 2 (200 words)
How does it relate to your SWOT analysis? How does it relate to the target market? How is this recommendation related to any of the 4p’s? Provide details of the provided recommendation.

Recommendation 3 (200 words)
How does it relate to your SWOT analysis? How does it relate to the target market? How is this recommendation related to any of the 4p’s? Provide details of the provided recommendation.

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