Case Study on the Internationalisation of Ecokit Australia into China MBG774
- Subject Code :
MBG774
- University :
Deakin University Exam Question Bank is not sponsored or endorsed by this college or university.
- Country :
India
MBG774 International Business Assignment
Case Study on the Internationalisation of Ecokit Australia into China
Note:
- The case is based on publicly available information. The internationalization of Ecokit Australia into China is only hypothetical/and fictitious scenario, so it does not represent what the company is planning to do.
- You are to search and read publicly available information on this case company for the purpose of your assignment. So, we would request you DO NOT contact the company directly, as there is no need to do so. There should be lots of available information. Please ask your UpGrad teaching assistant should you have any questions, and they can forward the questions to Deakin Faculty.
Ecokit Australia, is a company that is changing the way we design and build our houses houses, pioneering in the modular and prefabricated construction industry. Founded in 2015, Ecokit is renowned for their innovative, eco-friendly, and energy-efficient homes. Their distinctive construction system involves a streamlined and enjoyable design process, off-site precise component manufacturing, and fast on-site assembly, providing healthy, comfortable homes that enrich our lives. The unique attraction is Ecokit homes are designed to meet individual preferences with sustainability in mind, they are also robust and can potentially achieve the new Passive House certification (a design and construction standard, that focus on reducing building energy use and carbon emissions, while also paying attention to human comfort and health for energy efficiency), comfort and sustainability (Ecokit, 2025).
Ecokit was born out of a frustration with the status quo. It started in 2015 as an idea for a simple, compact structure that would be comfortable, well insulated and built out of non toxic materials. It was not a commercial venue at that point either, only a one off design for our founder, Camilla.
The concept of a small DIY eco house was born as an alternative solution to dwellings that could be easily built by an inexperienced owner builder and on a much lower budget than the standard Australian home.
A few criteria were paramount during the planning & design phase: The simplicity of the build, the materials and the affordability. Another focus was on the functionality and how the house was to adapt to different stages of the occupants life
The first ecokit house went finally into production in early 2018. We are excited by, and proud of, what we have achieved and keen on providing an affordable, accessible, organic home that connects the concept of comfort and coziness with the functionality of a modern, ecological, elegant home for people who need it. (Ecokit, About, 2025).
Ecokit home in a box can be delivered like furniture in a flat pack, that can be assembled potentially at any chosen location by anyone with or without building experience, and not requiring major machinery, in as little as four days or longer.
In 2025, Ecokit has expanded beyond Australia, it has projects in the USA and Europe and is exploring other international opportunities. Nonetheless, Ecokit continues to commit to sustainability, efficiency, and innovation, and as always revolutionizing the way homes are built.
For the purpose of this assignment, we want you to take the position that Ecokit Australia believes China would be an interesting market to consider for foreign expansion. After all, China is Australias largest trading partner.
In 2023, China bought $219 billion of Australian exports, worth 32.5 percent of Australia's total exports to the world; China is our top overseas market for agriculture, resources and services. Chinese investment in Australia reached almost $88 billion by the end of 2023. (DFAT, 2025).
Ecokit Australia is looking for innovative ideas to enter and manage in the Chinese market given its economic importance to Australia and its potential for meeting the demands of the other Asian markets, in face of the growing global demands of sustainable housing.
You belong to an International Business Management Consultancy firm that specialises in providing international business development services to companies wishing to expand to foreign markets. You have been engaged by Ecokit Australia, to firstly analyse the Chinese country profile/market environment from the perspective of Ecokit Australia (Assessment 1 for course 1), and then develop a strategy & entry mode plan for Ecokit Australia (Assessment 2 for course 2) into China. You have been engaged as consultants to advise Ecokit Australia, on how it could best venture into China.
MGB774: Assessment 2: Case Study Report - Rubric
Performance Levels/Criteria |
N (0-29) |
N (30-49) |
P (50-59) |
C (60-69) |
D (70-79) |
HD (80-100) |
|
Evaluate/Identify the |
No/irrelevant identification of international business opportunities. |
Poorly constructed identification of international business opportunities limited or out of date industry and academic sources to identify the different types of international business opportunities. |
Inconsistently identifies international business opportunities somewhat dated or less credible sources) to identify the different types of international business opportunities. |
Adequately and with minimal inconsistencies identifies international business opportunities (from acceptable information sources) to identify the different types of international business opportunities. |
Critically and comprehensively identifies international business opportunities (from authoritative, contemporary and relevant information sources) to identify the different types of international business opportunities. |
Critically, comprehensively and concisely identifies international business opportunities (from authoritative, contemporary and relevant information sources) to the different types of international business opportunities. |
|
international business opportunity that the company will pursue
ULO3 GLO1 |
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(40 marks) |
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Formulate recommendations for the most feasible market entry strategy for the case companys product/service based on research.
ULO4 GLO1 |
Not/poorly attempted or/and makes little sense. |
Demonstrates limited evidence of research and understanding of key international business strategies and operations; is cursory and lacks detail. Unclear/confusing analysis and discussion of trends and developments from data. |
Satisfactory analysis and interpretation of research and understanding of key international business strategies and operations. Uses a limited range of industry and academic sources. Satisfactory application of frameworks and discussion of trends and Developments from data. |
Adequate analysis and interpretation of research and understanding of key international business strategies and operations. Uses a limited range of industry and academic sources. Adequate application of frameworks and discussion of trends and developments from data. |
Critical and comprehensive analysis and interpretation of research and understanding of key international business strategies and operations. Uses multiple and credible industry and academic sources. Critical application of framework and discussion of trends and from data. |
Critical, comprehensive and detailed analysis and interpretation of key international business strategies and operations. Uses a multiple and credible relevant sources. Insightful application of frameworks and discussion of recent trends and developments from data. |
|
GLO5 |
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(20 marks) |
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Recommendations address socially, culturally and environmentally responsible issues. |
Not/poorly attempted or/and makes little sense. |
Provides limited recommendations which address social, cultural and environmentally responsible issues. |
Provides Satisfactory recommendations which address social, cultural and environmentally responsible issues. |
Provides Adequate recommendations which address social, cultural and environmentally responsible issues. |
Provides critical and comprehensive recommendations which address social, cultural and environmentally responsible issues. |
Provides critical, comprehensive and detailed recommendations which address social, cultural and environmentally responsible issues. |
|
ULO4 |
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GLO1 |
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GLO8 |
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(20 marks) |
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Develop, structure and communicate an applied and practical research project. |
The case study report is poorly structured/incoherent. |
Writing lacks structure, coherence and logic. Multiple errors in the use of language, presenting visuals (if included) and formatting. |
Fair but sometimes inconsistent management discussion paper with some |
Adequate case study report with coherent and consistent structure, content, tone and formatting. |
Comprehensive and concise case study report with coherent and audience appropriate structure, content, tone and formatting. |
Comprehensive, concise and insightful case study report coherent and audience-appropriate |
|
Multiple errors in the use of |
Very limited adherence to |
errors in structure, content, |
Minimal errors in the use of |
Fluent use of language and |
structure, content, tone and |
|
(20 marks) |
language, presenting visuals (if included) and formatting. |
Harvard referencing standards. |
tone and formatting. Some errors in the use |
language and presenting visuals (if included). |
minor errors in presenting visuals (if included). |
formatting. Persuasive and fluent use of |
No/very limited adherence |
of language and presenting |
Sources are referenced with |
Sources are referenced with |
language and impactful use of |
||
to Harvard referencing |
visuals ((if included). |
minimal errors using |
minor errors using |
visuals (if included). |
||
standards. |
Sources are referenced |
Harvard-style |
Harvard-style. |
All sources are accurately |
||
with some errors using |
referenced using |
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Harvard-style. |
Harvard-style. |
