Cause Marketing Campaign Analysis

Cause Marketing Campaign Analysis

To maintain academic integrity and ensure the originality of your work, please adhere to the following guidelines:

Original Work:

Proper Citation:Follow the APA citation guidelines

Avoid Plagiarism:

Introduction

Select a cause-marketing campaign that addresses a social or environmental issue(preferably an award-winning and/or well-known campaign). Eg. SAVE OUR TIGERS Campaign

Prepare a 10-slide presentation to analyse and evaluate the effectiveness of the campaign in meeting business and social objectives. Utilise the following structure:

Slide 1: Title Slide

Title: Analysis of [Campaign Name]

Slide 2: General Background of the Campaign

Provide an overview of the chosen cause marketing campaign.

Briefly describe the social or environmental issue the campaign aims to address.

Include campaign details, a timeline, and any significant achievements.

Slide 3: Overall Business and Social Objectives

Discuss the business objectives of the campaign (e.g., brand awareness, sales impact, corporate social responsibility).

Explain the social objectives (e.g., raising awareness, behavioural change, societal impact).

Slide 4: Target Participant and Beneficiary Audiences

Identify and describe the primary target audience the campaign aims to engage.

Highlight the beneficiaries of the campaign's efforts (e.g., communities, organisations, specific demographics).

Slide 5: Analysis of the 4Ps for the Campaign

Product

Analyse the product or service associated with the cause.

Discuss how the product or service is aligned with the campaign's cause and objectives.

Price

Evaluate the pricing strategy utilised (if applicable) and its impact on the campaign's success.

Discuss any financial models, donations, or contribution structures.

Place

Describe the distribution channels or platforms used for the campaign.

Evaluate the effectiveness of the chosen channels in reaching the target audience.

Promotion

Assess the promotional tactics employed by the campaign (e.g., advertising, social media, events).

Analyse the message, tone, and creative aspects of the promotional materials.

Slides 69: Detailed Analysis

Each slide focuses on a specific P (Product, Price, Place, Promotion).

Include data, graphs, or visuals to support your analysis.

Provide the strengths and weaknesses observed in each area.

Slide 10: Recommendations for Improvement

Provide actionable recommendations on how the campaign could enhance both social impact and business outcomes.

Suggest changes or strategies for each of the 4Ps.

Justify recommendations with reasoning based on the campaign's current performance.

Conclusion Slide

Summarise key findings and recommendations.

Reinforce the significance of aligning business objectives with social impact in cause marketing campaigns.

References Slide

Criteria Ratings

This criterion is linked to a Learning OutcomeSlide 1: Title Slide (2 marks) 2to >1.8pts

Full Marks

Clear, concise title; includes campaign name 1.8to >1.5pts

Good Marks

Title includes campaign name; may lack clarity 1.5to >1.2pts

Partial Marks

Title is present but lacks clarity and key elements

This criterion is linked to a Learning OutcomeSlide 2: General Background (3 marks) 3to >2.0pts

Full Marks

Comprehensive overview with campaign details 2to >1.5pts

Good Marks

Adequate overview; lacks some details 1.5to >0.5pts

Partial Marks

Overview provided with missing details or clarity

This criterion is linked to a Learning OutcomeSlide 3: Objectives (3 marks) 3pts

Full Marks

Clearly articulated business and social objectives 3to >1.5pts

Good Marks

Objectives mentioned with clarity 1.5to >0.5pts

Partial Marks

Objectives mentioned but lack some clarity

This criterion is linked to a Learning OutcomeSlide 4: Target Audiences (3 marks) 3to >2.0pts

Full Marks

Clear identification and description of audiences 2to >1.5pts

Good Marks

Adequate identification; limited description 1.5to >0.5pts

Partial Marks

Identification present but description is limited

This criterion is linked to a Learning OutcomeSlide 5: 4Ps Analysis (5 marks) 5to >4.0pts

Full Marks

In-depth analysis of each P with supporting data 4to >2.5pts

Good Marks

Adequate analysis; may lack depth 2.5to >0.5pts

Partial Marks

Basic analysis; lacks depth and supporting data

This criterion is linked to a Learning OutcomeSlides 6-9: Detailed Analysis (8 marks) 8to >6.0pts

Full Marks

Comprehensive analysis with strengths and weaknesses 6to >4.0pts

Good Marks

Adequate analysis; some depth lacking 4to >0.5pts

Partial Marks

Analysis lacks depth and clarity

This criterion is linked to a Learning OutcomeSlide 10: Recommendations (4 marks) 4to >3.0pts

Full Marks

Actionable recommendations for each P with justification 3to >2.0pts

Good Marks

Recommendations provided; lacks some depth 2to >0.5pts

Partial Marks

Basic recommendations; lacks justification

This criterion is linked to a Learning OutcomeConclusion Slide (2 marks) 2to >1.8pts

Full Marks

Summarises key findings and recommendations 1.8to >1.5pts

Good Marks

Summarises findings but lacks clarity 1.5to >1.2pts

Partial Marks

Summary provided; lacks significant details

Submission Instructions:

Suggested word count: 1500 words (flexible).

[Bullet presentation in slide and description if required in notes section]