Choose an Australian organisation and produce a 3-4 minute long video presentation

Choose an Australian organisation and produce a 3-4 minute long video presentation

Assessment and Exam Items

Items

Assessment item 1 - Presentation: Introduce your organisation

15%

Value:

15%

Due Date:

28-Jul-2023

Return Date:

21-Aug-2023

Length:

3-4 minute video presentation with 12 slides max

Group Assessment:

No

Submission method options:

Alternative submission method

Turnitin assignment portal

Task

x

Choose an Australian organisation and produce a 3-4 minute long video presentation using the CSU Replay platform. In terms of current concepts of business strategy, briefly outline how COVID-10 presented some significant challenges to business management. Then, in your presentation briefly explain how COVID-19 impacted your chosen organisation and its stakeholders and how that organisation responded to it.

The organisation should have sufficient information available online. If the organisation of your choice operates globally, focus on one country, preferably Australia. Focus on one business if the organisation has multiple businesses. The presentation will need to inform your audience of the organisation's size, mission, vision, values, and performance (key streams of revenue and loss).

As another option, you may wish to choose one of the following sporting organisations: Australian Football League (AFL), National Rugby League (NRL), Cricket Australia or Netball Australia. These organisations were greatly impacted by the COVID-19 pandemic which changed the landscape in which they operate as well as the way they operate.

Make a wise choice when selecting an organisation, as you will be using this same organisation in all the assessment items for the subject.

This question fundamentally refers to two major reasons:

For strategy resource allocation

Responses to changes in the external business environment.

Apart from ensuring survival, a strategy is a key driver of how and where the organisation invests its resources. The strategy of an organisation will be evident in its pattern of investments. The strategy also ensures the organisation has sufficient flexibility to respond to environmental changes.

The business environment in most industries is becoming increasingly complex:

Customer needs are changing rapidly

Customers are becoming more demanding, and

Competitors (local, regional, national and multinational) ability to take advantage of other organisations' weaknesses is much stronger than before.

Strategic management is the interface between an organisation and its external environment and addresses the need to respond to these forces.

Vision refers to the desired (long-term) future state of the organisation

Mission refers to a shorter-term version of the vision, incorporating the values and expectations of the major stakeholders and contemporary environmental factors

Value statement is a brief description of the stakeholders and behaviours the organisation considers most important

Ethical position refers to the standard of behaviour the organisation sets for itself and its staff members