Content Specific Questions Assessment

Content Specific Questions

Direct quotations and definitions of key theories and concepts

Direct quotations and definitions are not required in this assignment. You need to apply the theories and concepts and acknowledging your sources i.e., journal articles, books, trade magazines

Background Summary of Assessment 1

(a) What should be in my background summary?

Please use the assessment template for Assessment 2. The requirement is outlined in the assignment brief. Please do not copy your entire assignment. The purpose of the background is to provide context for the assignment. This section does not need to be re-referenced. The original referencing should be included. You are not required to provide information on the Company, product or industry overview.

If you have been provided with feedback in assignment 1, it is expected that you make the changes. You do not have to re-write assignment 1

If in hindsight you think another consumer segment would have been better choice it is fine to change the target market for assignment 2. You do not have to provide a rationale.

(b) Is the background summary included in my word count?

No it is not part of your word count for Assessment 2 as long as the summary is in a table (as provided in the Assessment 2 template).

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