Cover PageUnit
Group Assignment
Cover PageUnit
Details Name Marketing
Code HC1082
Year, Trimester 2024 Trimester 1
Assessment
Details Name Group Assignment
Due Date and Week Friday of Week 10
Group
Student
Details Student ID First Name Family Name Work Contribution
Group
Submission
Declaration Integrity Declaration Student ID Full Name Submission Date
We have read and understand academic integrity policies and practices and our assessment does not violate these.
InstructionsAcademic
Integrity
Information Holmes Institute is committed to ensuring and upholding academic integrity. All assessment must comply with academic integrity guidelines. Important academic integrity breaches include plagiarism, collusion, copying, impersonation, contract cheating, data fabrication and falsification. Please learn about academic integrity and consult your teachers with any questions. Violating academic integrity is serious and punishable by penalties that range from deduction of marks, failure of the assessment task or unit involved, suspension of course enrolment, or cancellation of course enrolment.
Format
Instructions Assessments must be in MS Word format with no spacing, 11-pt Calibri font and at least 2cm margins on all four sides with appropriate section headings and page numbers.
You must name your file with the Unit Code and Group Number (e.g. HI5004 Group 4).
Check that you submit the correct document as special consideration is not granted if you make a mistake.
Student IDs need to be indicated on the cover page. Non-contributing students do not receive marks.
Penalties All work must be submitted on Blackboard by the due date and time along with a completed Assessment Cover Page. Late penalties apply.
Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Holmes Institute Adapted Harvard Referencing. Penalties are associated with incorrect citation and referencing.
The following penalties apply:
Late submissions -5% per day.
No cover sheet OR inaccuracies on the cover sheet -10%
No title page -10%
No section headings and sub-headings -10%
Inaccuracies in referencing OR incomplete referencing OR not in Holmes-adapted-Harvard style -10%
Appendix missing or incomplete or not in prescribed format -10%
Solo submission -20%
Assessment Details and Submission Guidelines
Trimester T1.2024
Unit Code HC1082
Unit Title Marketing
Assessment Type Group assignment
Assessment Title Group assignment - Semester-Long Marketing Plan Project
Purpose of the
Assessment
(with ULO Mapping) This assignment requires your Group to apply five concepts from lectures 1 to 8 including:
1. market research;
2. marketing strategy:
3. segmentation, targeting and positioning;
4. buyer behaviour; and
5. integrated marketing communication;
Your group will analyse and utilize all of these concepts to be applied to a hypothetical business chosen from the list below:
1. a new type of Uber ride-share service;
2. a new Nepalese restaurant in the CBD of your campus;
3. a coffee shop that was very prominent pre Covid 19, and now has no customers;
4. a barber shop that has a very small customer base in one neighbourhood but wants to expand into other neighbourhoods
5. a dog walking service business in the suburb where you reside
Explain each concept and how it will be applied to the business.
Aligned Unit learning outcomes: 1, 2, 3 include:
1. evaluate theoretical and practical knowledge,
2. analyse marketing issues and strategies using core marketing concepts, and
3. apply theoretical and practical knowledge of marketing in the diagnosis of organizational issues and the formulation of appropriate marketing strategies.
Weight 40 %
Total Marks 40 marks out of a maximum of 100
Word limit 2000 + or 10% words
Due Date Group report: Week 10: Friday, 11.59 PM May 31 2024
Please title your report by clearly stating the business you chose.
Ensure that you then structure it according to the five concepts (which correspond to the criteria in this rubric). Include an appendix indicating which group member was responsible for which criterion.
Criteria Excellent
8 marks Very Good
6 marks Good
4 marks Slightly Deficient 2 marks Unsatisfactory
0 marks
1.
Market Research An excellent application of Marketing Research theory to the chosen business A very good application of Marketing Research theory to the chosen business A good application of Marketing Research theory to the chosen business A slightly-deficient application of Marketing Research theory to the chosen business An unsatisfactory application of Marketing Research theory to the chosen business
2.
Marketing Strategy An excellent application of Marketing Strategy theory to the chosen business A very good application of Marketing Strategy theory to the chosen business A good application of Marketing Strategy theory to the chosen business A slightly deficient application of Marketing Strategy theory to the chosen business An unsatisfactory application of Marketing Strategy theory to the chosen business
3.
STP An excellent application of STP theory to the chosen business A very good application of STP theory to the chosen business A good application of STP theory to the chosen business A slightly deficient application of STP theory to the chosen business An unsatisfactory application of STP theory to the chosen business
4.
Buyer Behaviour An excellent application of Buyer Behaviour theory to the chosen business A very good application of Buyer Behaviour theory to the chosen business A good application of Buyer Behaviour theory to the chosen business A slightly deficient application of Buyer Behaviour theory to the chosen business An unsatisfactory application of Buyer Behaviour theory to the chosen business
5. IMC An excellent application of IMC theory to the chosen business A very good application of IMC theory to the chosen business A good application of IMC theory to the chosen business A slightly deficient application of IMC theory to the chosen business An unsatisfactory application of IMC theory to the chosen business
Adapted Harvard Referencing Rules
Holmes Institute uses an Adapted Harvard approach to referencing. The following rules apply:
Reference sources in assignments are limited to sources that provide full-text access to the sources content for lecturers and markers.
The reference list must be located on a separate page at the end of the essay and titled: References.
The reference list must include the details of all the in-text citations, arranged A-Z alphabetically by author surname with each reference numbered (1 to 10, etc.) and each reference MUST include a hyperlink to the full text of the cited reference source. For example:
1. Hawking, P., McCarthy, B. & Stein, A. 2004. Second Wave ERP Education, Journal of Information Systems Education, Fall, http://jise.org/Volume15/n3/JISEv15n3p327.pdfIn-text reference details must include the surname of the author the year
of publication, and the page number and paragraph number on that page where the content is located.
For example;
The company decided to implement an enterprise wide data warehouse business intelligence strategy (Hawking et al, 2004, p3(4)).
Adherence to Referencing Guidelines is Mandatory
For students who submit assignments that do not comply with the rules, a 10% penalty will be incurred.
Students who comply with rules and the citations are fake will be reported for academic misconduct.
