Create a Business analytics research plan

For this assessment, you will write a business analytics research plan. You will apply your understanding of business analytics methods and models to a simulated consulting project. Further, you will analyse information to identify business problems and communicate the analytical approaches and methods of data collection required to provide potential solutions.

Task details

What you need to do:

You will complete the steps below. 

Step 1: Preliminary research

Familiarise yourself with the following materials to be found on Blackboard

• Case study and task background
• Dataset from marketing research firm
• Data dictionary
• CRISP-DM framework

Step 2: Individual business analytics research plan

Develop an individual business analytics research plan. Your plan should consider the stages from the CRISP-DM framework and be presented in four parts:

• Business background
• Data understanding
• Modelling approach
• Capability