Create a business: EcoVital Superfoods.
Create a business: EcoVital Superfoods.
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Contents
TOC o "1-3" h z u Executive Summary PAGEREF _Toc149675507 h 3Introduction PAGEREF _Toc149675508 h 3Body PAGEREF _Toc149675509 h 4Choice of Product: Locally Sourced Superfoods PAGEREF _Toc149675510 h 4Branding PAGEREF _Toc149675511 h 4Competitor Analysis PAGEREF _Toc149675512 h 5Segmentation PAGEREF _Toc149675513 h 6Targeting PAGEREF _Toc149675514 h 6Positioning PAGEREF _Toc149675515 h 7USP PAGEREF _Toc149675516 h 7Marketing Mix PAGEREF _Toc149675517 h 7Conclusion PAGEREF _Toc149675518 h 8References PAGEREF _Toc149675519 h 8
Executive Summary
EcoVital Superfoods is a cutting-edge startup that uses locally grown superfoods to create premium dietary supplements. Our goal is to improve people's lives by making products that use the healing properties of nature. One of the many ways we show our dedication to long-term viability, health, and community support is by consistently exceeding our customers' expectations for value. Increasing consumer interest in health and wellness, the need for eco-friendly products, and the rise of the "shop local" movement have all contributed to the worldwide success of the nutritional supplement industry. The increasing demand for "superfoods," or foods that are particularly high in nutrients and antioxidants, is an opportunity that we want to seize. EcoVital Superfoods plans on selling a wide range of high-quality nutritional supplements made from a wide variety of superfoods, such as acai berries, spirulina, turmeric, chia seeds, and many more. To cater to a large audience, we will provide our wares in a variety of forms, such as capsules, powders, and gummies.
Introduction
In the following report, we will describe a marketing strategy that would suit some businesses in Zone 1 of London. This business will occasionally operate through an online presence and a conventional retail establishment. Following significant research, we should focus most on superfoods that can be obtained in the immediate area. In the following sections, we will investigate crucial aspects of our marketing strategy. These aspects include branding, examining the competition, segmentation, targeting, positioning, our Unique Selling Proposition (USP), and the marketing mix for this particular product category.
BodyChoice of Product: Locally Sourced SuperfoodsBecause of their extraordinary health benefits, superfoods have recently experienced a surge in popularity. The group of food products that have been commercially pushed for their believed capacity to deliver health advantages due to their exceptionally high amounts of certain nutrients is what is referred to as a "superfood," and the name "superfood" signifies this category. It is standard information that blueberries belong to the group of superfoods generally recognized for their widespread popularity. In mouse prototypes of age-related cognitive decline as well as memory impairment, blueberries effectively reduce and repair age-related cognitive decline and memory deficiency. Blueberries are recognized for their high concentration of antioxidant qualities. Blueberries are loaded with a wide variety of different anti-inflammatory properties and attributes. Antioxidants are chemical substances that stop the production of free radicals, which may be detrimental if not neutralized. In addition, these items do not contain any fillers, chemicals, preservatives, colorings, or flavor enhancers, nor do they contain any chemicals or gluten (Kovalchuk & Y.M. Zaburmekha, 2017). The superfood market has experienced a substantial expansion in recent years, leading to increased competition. Even though there have been significant shifts in both the production and consumption of superfoods, several issues remain to be resolved in various areas, including communication, marketing, and research and development.
The indispensable thing for us to do is to focus on supplying locally produced superfoods as our core product category since there is an ostensible growth in the demand from consumers for food options that are both healthier as well as nicer to the environment. The reason we came to this decision is because there is an apparent increase in the demand from customers for food options that are both healthier and friendlier to the environment. This strategic choice was made by the current trend of health-conscious individuals, who are increasingly searching for ethically produced items that are abundant in nutrients. This decision aligns with the current trend because it agrees with the current trend of health-conscious people. Individuals being more concerned about their health have increased the demand for products that fulfill these necessities.
Branding
EcoVital Superfoods' logo is a simple, modern style. The company's name is printed on it beside a green leaf logo. The company name is displayed in a bold, legible font, and the logo contains green leaves to highlight the firm's commitment to employing superfoods that are grown in the local area.
The EcoVital Superfoods brand is represented by a forest-y green aesthetic. The values of the firm are in line with the meanings that people associate with the color green. Its implications of ease and simplicity are consistent with the company's own values.
The Decision behind the Logo and Color
EcoVital Superfoods' logo and brand colors were created with the company's values and objectives in mind. The bold typography conveys the company's confidence in its products, while the green leaves represent the company's commitment to sourcing superfoods from nearby farms and producers. The company's dedication to these guiding principles is reflected in its green and white color scheme. EcoVital Superfoods' logo and color palette successfully convey the company's values and mission. The logo's layout is straightforward but memorable, and its color scheme is cheery and inviting.
We believe that establishing a solid identification for our business under the moniker "EcoVital Superfoods" will be facilitated by using this phrase. This brand name symbolizes our commitment to environmentally responsible business practices. It lays a emphasis on the energy and health paybacks that may be accomplished through the use of our superfoods. Gold will represent the more extraordinary flavor as well as nutritional worth of the superfoods we source locally. We will be one of the colors we pick to represent our commitment to the environment, health, and the all-natural quality of our products. Green will be another color we choose to reflect this commitment. The typeface will be clean, modern, and easy to read in order to facilitate an increase in the number of consumers who are already familiar with the brand. Our jingle will be a catchy piece of music that will be brief, emphasizing that the products we offer are local and organic. The intention behind using the slogan "Nourish Your Nature" is to elicit an emotional response from our clientele by drawing attention to the superior purity and benefits of the superfoods that are produced locally. It marvelously integrates the core of our brand, which is to "nourish your nature," and it does so in a way that catches the soul of our firm. Our brand's tagline is "nourish your nature," and our company's slogan is "nourish your nature." When purchasing a commodity of this kind in today's culture, there is always the possibility that the buyer may engage in unethical marketing practices in order to get their hands on the item (Kovalchuk & Y.M. Zaburmekha, 2017). Even if there is a need for more solid scientific proof and a complete considerate of the items themselves, companies claim that their goods have significant paybacks over those of their competitors. It is not uncommon for traditional foods to be rebranded with the language of "superfood" to take advantage of the financial benefits associated with the idea of "superfood." The creation of superfoods by regional businesses is a significant factor in the degree to which consumers would embrace the items such businesses offer. The notion of superfoods has received attention as a potentially effective and cost-efficient strategy for lowering the risk of various malignancies. This coincides with an increased awareness of the need for a healthy diet. However, it is essential to keep in mind that the argument does not include any actual data to back up its validity.
Competitor Analysis
After completing a thorough examination of the market, we realized that there are three significant competitors in the industry. This number accounts for both direct and indirect competitors. The following list outlines these three rivals in competition. Local health food stores and well-known online marketplaces are examples of indirect rivals. Direct competitors comprise of well-known superfood companies that provide a various range of goods. Our rivals have a few advantages, such as a more inclusive selection of products and a more well-known brand name. However, they also have a few disadvantages, such as fewer local suppliers and higher prices than we do. Our competitors have a more comprehensive selection of products and a more well-known brand name than us. Our business offers a wider variety of items than the companies we compete with, and our brand name is more known in the marketplace. In order to formulate a plan that would assist EcoVital Superfoods in thriving in an environment characterized by strong competition, it is essential to have a solid understanding of the abovementioned characteristics. This would make it possible for the corporation to formulate a strategy.
Segmentation
We will segment based on demographic information and psychographic and behavioral traits to target the appropriate client group appropriately. The core of our demographic of target customers will consist of people aged 25 to 45 years old who are concerned about their health, have some discretionary income, and are prepared to invest in premium, nutritious food alternatives. These people will make up the core of our demographic of target consumers. Customers who are prepared to pay a higher price for items with sustainable, local, and organic attributes and who place a high value on these product characteristics will be the demographic that our company will focus on catering to achieve optimal success. Additionally, customers who place a high value on these product characteristics will be the demographic our company will focus on catering to achieve optimal success. Our attention will be directed toward the consumer behavior of those individuals who have a particular interest in consuming superfoods to enhance their overall health and fitness. This would imply that these clients are more inclined to take advantage of our numerous product options.
The eradication of malnutrition has emerged as a top priority for a significant number of organizations that are active in the field of public health and has been designated as their primary objective. Those who favor superfoods maintain that consuming foods with such a high nutrient density as superfoods can make up for deficits in one's nutritional consumption (Park & Jang, 2013). In addition, the modern customer is fully responsible for continuing this excessive production since they need more understanding regarding food waste. The only option left is to search for other food sources that meet the necessary nutritional standards. These criteria should include vitamins, carbs, and proteins that are necessary. Many people think that eating superfoods is the best way to meet our nutritional needs, and they say that this method is the most efficient way to do so.
The value of complementary and alternative medicine is comparable to that of conventional medical treatment. Our general physical well-being can be improved by the adoption of particular exercise routines, such as yoga, and the inclusion of nutrient-dense superfoods into our nutritional intake. According to Park and Jang (2013), this is the case because of the potential for such a development. These superfoods are not only fascinating but also invigorating to consider. There is a noticeable increase in young businesspeople using social networks to advocate for promoting healthy eating choices. Because of this, tension arises between the abundance of fast-food restaurants and the accessibility of better options for one's health. It is necessary to recognize and interact with people who fall within this demographic as the number of consumers concerned about their health continues to rise.
Targeting
While carrying out our focused plan, we will implement a marketing strategy tailored to the specific audience we have identified. Our primary demographic target will be city residents who are concerned about their health, who place a high value on ethical consumption, and who are prepared to make financial investments in high-quality superfoods acquired from farms and producers in the local area. Because our marketing efforts are so laser-focused, we can put all of our energy into capturing this particular market segment and developing a foundation of devoted customers.
Positioning
We have designed a marketing plan for EcoVital Superfoods to establish the company as the leading distributor of local superfoods. This is the primary purpose of the marketing strategy. We will utilize a perceptual map to underline the relevance of our dedication to locally sourced goods and environmental responsibility to differentiate ourselves from the other businesses that are working in this industry (Kovalchuk & Y.M. Zaburmekha, 2017). This will allow us to stand out from the competition. We have high prospects that by establishing ourselves in the top right quadrant of the map, we will be able to provide an image of superiority that is compatible with the needs of our customers for items that are ethically sourced as well as environmentally sensitive. In other words, we can portray an image of superiority, allowing us to sell more of our wares.
USP
Our "Locally Sourced Promise" will serve as the critical focal point of our "Unique Selling Proposition," also referred to as our "USP," which will serve to differentiate EcoVital Superfoods from the other firms that are competing in the same market. We provide a 100% satisfaction assurance that none of our superfoods come from suppliers that are environmentally conscientious and source their products locally. This assures that our clients will receive items that are not only fresh but also of high quality and have been created honestly. Our customers can be confident that they will benefit from the products they purchase from us. This increases the value of our products and reflects that we are dedicated to the economic success of our customers and the communities in which they live.
Marketing Mix
Product Line: Our product line will consist of a diversified range of locally sourced superfoods, including a wide variety of fruits, vegetables, nuts, and grains, all of which will come under the heading of "superfoods." The United States of America will be the country of origin for the locally obtained superfoods. In order to satisfy the ever-evolving requirements of our customer base, we want to keep broadening and diversifying the product lines that we provide in the foreseeable future.
Price: We want to uphold our status as a premium provider of premium local superfoods by utilizing a premium pricing approach, which will allow us to continue charging premium rates. We can appeal to a client who is more discerning and concerned about the environment by employing this method. According to Gomes et al. (2014), this is made feasible by the outstanding quality of our products and the ethical manner utilized in acquiring those items.
Location: Our objective is to open a flagship store in the Zone 1 area of London. This location will serve as an significant hub for both the products we sell and the interactions our clients have with our company. This site will act as a focus of concentration not just for our customers but also for our brand. Concurrently, the utilization of our internet platform will make it possible for clients to have rapid access not only in London but also anywhere else in the world, guaranteeing that our products are made available to a bigger audience than before.
Our promotional activities will primarily focus on content marketing, initiatives that include social media, and collaborations with local health influencers as the primary areas of attention in order to maximize exposure. These strategies are devised to effectively deliver the message that our brand wants to convey, while also engaging with the audience that we are aiming to engage with at the same time. Our promotions will be frequently watched and reviewed using a variety of indicators, such as consumer engagement rates, sales figures, as well as comments received from customers, in order to evaluate the effectiveness of our promotions and adapt our approach properly (Eisenhardt & Schoonhoven, 1996). This will allow us to study the effectiveness of our promotions and make any essential adjustments. This will be done so that we can gauge the level of success that our various promotions have had.
Conclusion
In conclusion, our approach for promoting EcoVital Superfoods is in accordance with the ever-increasing demand for superfoods that are produced locally, are ecologically accountable, and are good for one's health. We are self-assured that EcoVital Superfoods will be successful in a market that is highly competitive as a result of the meticulous enactment of a premium brand image, the comprehensive analysis of competitors that was conducted, the effective segmentation, targeting, as well as positioning strategies that were employed, the compelling Unique Selling Proposition that was crafted, and the well-considered design of the marketing mix that was designed. We will use a wide variety of indicators to evaluate the efficacy of our promotional activities in order to make certain that our marketing initiatives are as fruitful as they possibly can be. Because of this, we will have the chance to adjust and enhance our approaches to long-term success.
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