DBB2206 Rural Marketing
- Subject Code :
DBB2206
- University :
MANIPAL UNIVERSITY JAIPUR Exam Question Bank is not sponsored or endorsed by this college or university.
- Country :
India
ASSIGNMENT
SESSION |
September 2024 |
PROGRAM |
Bachelors OF BUSINESS ADMINISTRATION (BBA) |
SEMESTER |
4 |
course CODE & NAME |
DBB2206 Rural Marketing |
CREDITS |
04 |
nUMBER OF ASSIGNMENTS & Marks |
02 30 MARKS EACH |
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately 400 - 450 words. Each question is followed by an evaluation scheme.
Q.No |
Assignment Set 1 Questions |
Marks |
Total Marks |
1. |
Explain the factors contributing to the growth of rural markets. |
10 |
10 |
2. |
Differentiate between rural and urban markets. Explain the concept of E rural market. |
5+5 |
10 |
3. |
Describe any two present day models of consumer behavior. |
5+5 |
10 |
Q.No |
Assignment Set 2 Questions |
Marks |
Total Marks |
4. |
Explain the factors to be considered while designing rural distribution strategies. Explain any three rural Indias distribution channel. |
5+5 |
10 |
5. |
Explain the term scientific marketing. Describe a few characteristics of scientific marketing. |
3+7 |
10 |
6. |
Explain the concept of E rural marketing. Describe a few pitfalls and difficulties associated with e-rural marketing. |
4+6 |
10 |
