Develop a strategic marketing plan for organisation for a period of THREE years. Some examples of the prospective areas of focus could be (but not l

Develop a strategic marketing plan for organisation for a period of THREE years. Some examples of the prospective areas of focus could be (but not limited to):

Branding strategy

Internal marketing strategy

Social media marketing strategy.

Word limit: 3500 words (excluding references and appendices).

Title of your report

Consider a more specific and engaging title, which resonates with Develop a strategic marketing plan for organisation for a period of THREE years.

Introduction - Brief introduction on the content of your report.

We can focus on SUPERMARKET IN INDIA AND FOCUS ON RELIANCE MART

Provide a more compelling introduction that grabs the reader's attention and highlights the significance of the strategic marketing plan.

Clearly state the objectives of the plan and what readers can expect to learn from it.

Provide a concise overview of the report's content, highlighting the critical areas of focus: branding, internal marketing, and social media marketing strategies for Reliance Mart in India.

Background - Provide a brief overview of the organisation (including mission and corporate strategy) and the focus of your report.

Begin with a brief overview of Reliance Mart and its mission, but also include a snapshot of the current market conditions in India's supermarket industry. This will set the context for strategic plan.

Define the specific challenges and opportunities in the Indian supermarket sector to underline the importance of the plan.

Main Body Present identified issues, define objectives, propose marketing strategies to achieve these objectives, and predict future outcomes.

D1) Situation analysis - Porter 5 forces (https://youtu.be/cOWwUpFfXuU)

Perform a Porter's Five Forces Analysis to assess the competitive landscape and industry dynamics in the Indian supermarket sector.

For the Situation Analysis, consider breaking down the analysis into separate subsections, one for each of Porter's Five Forces. This will make the report more structured and reader-friendly.

Examine market entry barriers, the power of suppliers, the power of buyers, the threat of substitutes, and the intensity of rivalry.

D2) Competitor analysis - List down competitors. Positioning against competitors.

For example, see Virgin money competitive rivalry.

D3) Current Market strategy

Discuss Reliance Mart's existing market strategy, including its target audience, product offerings, pricing, and distribution channels.

Evaluate the effectiveness of the current strategy. Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of the current market strategy. Provide an assessment of how well the current strategy is performing in achieving the organization's goals.

D4) Define objectives.

Clearly outline specific and measurable marketing objectives for Reliance Mart. Clearly outline specific and measurable marketing objectives for Reliance Mart. For example, "Increase market share by X% in three years."

Align these objectives with the organization's mission and corporate strategy.

D5) propose marketing strategies to achieve these objectives, Strategic marketing strategy.

In the section proposing marketing strategies, make it clear how each strategy aligns with the defined objectives. Provide a roadmap of actions to be taken over the three-year period.

Develop a strategic marketing plan that includes branding. For branding, outline how Reliance Mart can create a distinctive brand identity that resonates with Indian consumers.

Detail the branding strategy, highlighting how Reliance Mart can create a distinctive brand identity.

Discuss elements like brand positioning, brand personality, and key messaging to resonate with Indian consumers.

Conclusion - Briefly summarise and conclude your report.

Summarize the key points of the report, emphasizing the importance of the proposed strategies in achieving Reliance Mart's marketing objectives.

Provide a high-level overview of the predicted outcomes.

References Provide evidence to support your discussion (e.g., academic papers, trade press, newspaper references, etc.).

Use 15-20 references which should consist of journals.

All the reference links should be accessible by examiner (so do not use paid versions).

Articles in academic journals, or those suggested in the Readings, will cover the generic theories covered in the lectures, but will not provide you with detailed information on your organisation.

You are likely to find information on the company website, in the trade press, newspaper articles, etc. In some instances, you might find very limited material. In such cases, think in terms of the following: (1) how can you collect such information and (b) how can you demonstrate to me that this information is reliable. For example, you could collect your own data on e.g. pricing through visiting a number of retail outlets, phone calls, and interviewing marketing director/manager etc. You could include photographs to document promotional campaigns, etc. Include footnotes, or endnotes to explain how this information was collected. Please document any effort you made to collect information, even if it was unsuccessful.

To critically analyse the marketing strategies adopted by your case of studies you will need to link the information you have collected about your organisation with the theoretical, and often very general, literature that is presented in academic journals, and textbooks.